unnamedUnder Armour CEO Kevin Plank will serve as the keynote speaker at this year’s Austin Technology Council’s CEO Summit.

WP Engine‘s CEO Heather Brunner will conduct an onstage interview with Plank, who is fashioning his footwear, apparel and equipment company into a technology company, according to this article. Under Armour bought Austin-based MapMyFitness in 2013 for $150 million.

Under Armour’s Connected Fitness platform is based in Austin which includes applications such as UA Record, MapMyFitness, Endomondo and MyFitnessPal.

The summit will take place on May 28th at Brazos Hall and is open to Austin Technology Council members. Norton Rose Fulbright is the main sponsor of the all-day event.

In addition to Plank, other speakers include Jeremiah Owyang with Crowd Companies, Adam Marcus of OpenView, Richard Wells of Insight Venture Partners, Jim Armstrong with March Capital Partners, Edward Liu of Morgan Stanley and Hugh Forrest of SXSW.

This year’s event also features a competition among four local startups in the Startup Showdown. Those startups include Loop and Tie, Experiment Engine, vThreat and one more to be announced.

The Austin Technology Council has more than 200 companies as members and represents more than 1,200 technology executives.