The Pivot Freight team participating in the Techstars Austin program

The Pivot Freight team participating in the Techstars Austin program

Pivot Freight, which relocated from Arizona to Austin last year, announced Monday that is has received $2 million in seed round financing.

Rob Taylor also joined Pivot Freight as its CEO. He previously served on the founding leadership teams of both TrueCar and BlackLocus. He met the Pivot Freight team when he served as a mentor to the team in the last Techstars Austin program.

The company makes and markets a software as a service platform for mid-market industrial and retail companies to reduce freight costs.

Austin-based Silverton Partners led the investment round with participation from Techstars Bullet Time Ventures, Capital Factory, Hurt Family Investments and several Angel investors.

Pivot Freight plans to use the money on marketing and new staff in sales and engineering.

‘This capital infusion and the addition of Rob to the founding team enables us to accelerate our growth, and we are thrilled to now make Austin our home. The support ecosystem here for emerging technology companies has been incredible,” Dan Bebout, Pivot Freight’s founder and president, said in a news release.

“As an involved member of the early stage ecosystem in Austin, I’ve been energized by the quality of entrepreneurs and ideas from programs like Capital Factory and Techstars and was immediately attracted to the Pivot Freight team with their knowledge and relationships in the freight industry,” Taylor said in a news release.

Bebout founded Pivot Freight in August of 2013 along with Jenny Bebout and Carson Krieg.