imgres-4Phunware, a mobile advertising platform, announced it has bought Digby, marketing software for retailers to reach customers on their mobile phones.

The two Austin companies did not disclose the terms of the deal.

The deal adds Digby’s customers including Cabela’s, Kohls, Catalina Marketing and Hasbro to Phunware and lets the company offer consumers ads on demand at the store on their mobile phones.

“Digby is a pioneer in the mobile commerce and location based marketing software market and we’re thrilled to add their team and platform to the expanding Phunware ecosystem,” Alan S. Knitowski, co-founder, chairman and CEO of Phunware, said in a news release.

Phunware, founded in 2009, has raised $38.4 million, according to its CrunchBase profile.