logo-circlePeople Pattern announced it has received $4.5 million in Series A funding led by Mohr Davidow Ventures.
The Austin-based company also received additional participation from private investors.
People Pattern plans to use the money to market its software as a service platform which automates the collection and analysis of audience data. The company has built a data-driven analytics marketing platform. It lets marketers get more information about how to engage active and prospective customers.
The product is still being Beta tested and plans to go live soon.
Ken Cho, who previously founded Spredfast, and Jason Baldridge, associate professor of Computational Linguistics at the University of Texas at Austin, founded the company.
People Pattern’s platform identifies high impact audience segments based on social and enterprise data, moving beyond simple demographic and psychographic data. Marketers are empowered with advanced, predictive segmentation data in real-time to better understand, target and engage active and prospective customers. With People Pattern, social marketing can be a science, not just an art.
“The next, critical wave of marketing is to leverage the massive amounts of data collected and interactions happening every minute of every day,” Bryan Stolle, general partner, Mohr Davidow Ventures, said in a news release. “People Pattern has an entirely unique approach of applying science and predictive analytics to uncovering who is saying what about your company or brand. These insights lead to the creation of actionable personas and microsegments, powering companies to engage directly with their audience in a real-time, in meaningful, targeted ways.”
As part of the financing round, Stolle will join People Pattern’s board.