Austin Startup SpareFoot Keeps Marketing Weird with Pinup Calendar

The startup team at SpareFoot has got a lot of spirit.
They always participate in all the startup events in Austin including placing in the top stops at Startup Olympics.
But now the 60-person company, started four years ago by Chuck Gordon and Mario Feghali, have really started thinking outside the box – that is the packing boxes that sit in storage lockers everywhere.
SpareFoot is the first local startup (that I know of anyway – correct me if I’m wrong) to release its own 2013 firefighter-style pinup calendar featuring its staff posed in supermodel silly shots at an Austin storage facility.
“We turn working in an unsexy niche industry on its head, showing off our chiseled, champagne-filled bodies frolicking in packing peanuts,” according to Matt Schexnayder with SpareFoot. “While some may associate self-storage with the chore of moving, this professionally photographed calendar aims to show that a successful move is cause for celebration.”
The calendar is titled “Bust A Move-In” and $1 of each sale goes to Kure It, a non-profit dedicated to cancer research. You can order the calendar through LuLu for $20.
Sparefoot has a slideshow of the calendar on its site. Be sure to check out the month of October featuring SpareFoot’s Albert Hood recreating the cover photo of American Beauty with packing peanuts.