W2O Group has acquired Austin-based Ravel.
All of Ravel’s employees will join W2O Group. The company also has acquired all of Ravel’s big data technology, pending patents and software assets.
The terms of the deal were not disclosed.
CEO Jim Weiss founded W2O Group. It operates a network of marketing, communications, research and development firms with offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.
“Ravel will enhance our team’s ability to predict trends based on a combination of historical information and real-time insights so that our clients achieve advantages in the marketplace,” Bob Pearson, president of W20 Group, said in a news statement.
Ravel is a one of the Austin Technology Incubator portfolio companies. Other acquisitions have included Lombardi Software to IBM and Phurnace Software to BMC.
Ravel, founded in 2010, makes solutions and insights from big data for companies.