OutboundEngine Completes Acquisition of ReadyChat

OutboundEngine, which makes an online marketing platform for small business owners, on Monday announced it has completed its acquisition of Toronto-based ReadyChat, a web-based live chat service for real estate and mortgage companies.

OutboundEngine acquired ReadyChat in December of 2015. But the company remained in stealth mode until now. OutboundEngine focuses on real estate, mortgage and insurance companies and ReadyChat was a great fit for its platform, according to a news release.

“ReadyChat is a great acquisition for OutboundEngine because it shares our mission of making online marketing easy and effective for businesses of all sizes,” Branndon Stewart, Founder and CEO of OutboundEngine said in a news statement.

OutboundEngine now offers customers the chance to get their own branded chat widget tailored to that company’s brand. It integrates with platforms such as Boston Logic, Tribus and BoomTown.

“Many businesses don’t have the time or interest to manage chat capabilities on their websites, including real estate and mortgage brokers,” Deepak Surana, Vice President of Product at OutboundEngine. “The acquisition of ReadyChat’s technology will improve users’ ability to establish relationships with prospects, serve existing clients and ultimately close more deals.”

OutboundEngine, founded in 2012, creates marketing products that help companies grow. Its software as a service platform automates email marketing, social media posting, online reviews and more for more than 10,000 customers.

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