Austin-based Set.fm Acquired by Pledge Music

SetfmSet.fm, which rolled out its service at South by Southwest three years ago, just got acquired by London-based Pledge Music, a direct to fan e-commerce platform.

Austin-based Set.fm, a member of the Austin Technology Incubator, originally launched in 2013 as Dejaset. Matt Peterson founded the company in 2011.

Set.fm has raised $2.27 million in five rounds from four investors, according to its Crunchbase profile.

The terms of the acquisition were not disclosed.

PledgeMusic also acquired NoiseTrade, based in Nashville. Altogether, the company reports it has a user-base of more than three million music fans. It curren provides technology to more than 50,000 artists and musicians.

“In bringing our three companies together under a single roof we are building a unique platform that adaptively supports the full lifecycle of recordings, tours and the constantly-changing forms of artistic output,” PledgeMusic Founder and CEO Benji Rogers said in a news release.

PledgeMusic, founded in 2009, provides pre-selling, marketing and distribution of records along with exclusives and other experiences from artists. The company has offices in New York, London and Boston.

“We’re thrilled to be uniting our market-leading live-event recording software and sales platform with PledgeMusic and NoiseTrade,” Set.fm CEO Peterson said in a news release.

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