Twitter wants to harness the power of TV to encourage people to log on to the micro-blogging site. To that end, it struck up a partnership with Austin-based Mass Relevance today. Mass Relevance created a content curation system for an estimated 250 million tweets each day. For example, NBC’s The Voice used Mass Relevance’s platform […]
Austin-based Mass Relevance partners with Twitter
Filed Under: Austin Tagged With: Austin, Bazaar Voice, brands, Crimson Hexagon, Mass Relevance, NBC, Sam Decker, Social Media, technology, The Voice, tweeting, Twitter
