Cinegif, an Austin-based startup specializing in animated graphic technology, has just received $500,000 in angel funding.
The investors included the Baylor Angel Network and the Houston Angel Network and its Halo Fund.
Cinegif plans to use the funding on sales and marketing for its cloud-based Graphics Interchange Format, known as GIF, marketing platform. The company sells primarily to marketers, advertisers and agencies.
Graham McFarland founded the company and serves as its CEO. He previously founded ExpressDigital and PhotoReflect. Here’s a post SHN did on the company last year.
Since then the company has created a Do It Yourself Platform that allows anyone to create GIFs easily. Cinegif recently partnered with Pulsepoint to market the service and T3Media to create a GIF stock image library. Cinegif’s partners also include HP, which featured Cinegif’s technology at tradeshow and festival booths this fall.
“Today’s average online attention span is only 10 seconds, and getting noticed is becoming increasingly important,” McFarland said in a news release. “Animated GIFs add motion to messages and are as engaging as a video but as simple to use as a still image, making them the perfect medium for digital marketing.”