By ANDREW MOORE
Reporter with Silicon Hills News
Do you like music videos? Do you miss old MTV? If you do, then you’ll probably like Rockify. Created by Joel Korpi, the Rockify platform is designed to present music videos in a better format than other sites on the web. But there’s a twist, Korpi has created a complex algorithm that uses social media to identify what music videos users like — and more importantly – what they will like in the future.
To make this work, users log into Rockify with either Facebook, Twitter, Google+, or yahoo. The Rockify algorithm will then take in all the social data available from the primary user and the user’s friends, family, and connections, to find out what music the user will want to see. The platform also learns what you like as you interact with it. According to Korpi, Rockify can reliably find music that users are guaranteed to enjoy after about 80 hours of use.
Based in Austin, Rockify is taking full advantage of both Austin City Limits and SXSW. The startup is currently in the process of re-launching their ACL specific app and has a channel on its platform dedicated to SXSW. Rockify currently has a library of around 400,000 music videos which are indexed from YouTube, Dailymotion, Vimeo, and many others. It is also hosting exclusive ACL content.
The startup is currently in its second round of funding and is looking for entertainment oriented investors that can help the platform gain traction.
