Austin Hallock and Joe Vennix, both juniors at the University of Texas majoring in computer science, have founded, a platform for HTML5 games.
Their startup is based at the Longhorn Startup Camp, a 30,000 square foot building at 1616 Guadalupe St., which has housed 27 student run companies during the Spring Semester. Bob Metcalfe, professor of innovation at UT, secured the space, which also served as an incubator for ten 1 Semester Startup companies. Its goal is to foster student entrepreneurship and collaboration among startups. is a marketplace for HTML5 games.
“The beauty of HTML5 games is they’re completely cross-platform, meaning they’ll work on mobile, as well as desktop, without having to port the game,” Hallock said. “We want to take advantage of that, and act as the app store for those games.” also offers an Application Programming Interface, a set of routines, protocols, and tools for building software applications known as an API, for developers to add game features. “With just a few lines of code, developers can add leaderboards, achievements, payment processing, user login, social integration with Facebook and Twitter, screenshots, and a few more features,” Hallock said. has released three games so far including Word Wars, which is like the popular game Boggle. People compete against others in real time.
“Since it’s an HTML5 game, it will work on your phone or tablet just as well as on your desktop,” Hallock said. “It’s gotten a great reception so far, and even made it to the front page of Hacker News.”
The other two games are Slime Volley and Falldown. differentiates itself from competitors like GameSalad, another game platform developer which sprung out of UT, because they’re more focused on enhancing games that can use any engine.
“There are dozens of HTML5 game engines out there so we plugin to all of the open ones and add in our extra features,” Hallock said. “If they were to open their marketplace up to other game engines then we would be competitors.”