Polygraph Media is Disrupting the Advertising Industry through Data and Analytics

Chris Treadaway doesn’t chain smoke or drink cocktails all day at his office at WeWork at the Domain. But he is living a Modern-Day version of Mad Men, the AMC TV series that dramatized the lives of ad men in the 1960s at a fictional New York advertising agency. Today, Treadaway is involved in the […]

Facebook Reaches Out to Small Businesses in Austin

By LAURA LOREK Founder of Silicon Hills News Facebook, with more than 1 billion active users, has become the digital main street for small business owners from plumbers to jewelry stores. They can hang their shingle, a Facebook business page, and reach their small town customers or a global audience. And just a fraction of […]

Randi Zuckerberg Navigates the “dot complicated” World

By LAURA LOREK Founder of Silicon Hills News Randi Zuckerberg navigated the early years of social media at Facebook and remembers a pivotal moment while working on the 2008 election. “We obviously were drinking the Kool-Aid of social media in Silicon Valley,” Zuckerberg said. But she was shocked at how the presidential campaigns weren’t using […]

Sparefoot Spearheads Back to School Supply Drive

Will Tweet or Facebook post for school supplies. That’s the idea behind a social charity program spearheaded by Austin tech startup Sparefoot, which puts consumers in touch with storage facilities. Sparefoot will donate $3 worth of basic school supplies for every Facebook share and Tweet about what memento they’ve stored since grade school. The donations […]

The Open Compute Project helps data centers save energy and increase efficiency

By L.A. Lorek Data centers gobble up energy. But some of the smartest minds in the information technology industry want to change that. They are meeting in San Antonio today and tomorrow to rethink the old ways of putting together servers, power and cooling units and the rest of the guts of data centers to […]

10 big tech events for Austin-San Antonio in 2011

10 bigtech View more presentations from Laura Lorek