Tag: Dell Women’s Entrepreneur Network

Ingrid Vanderveldt Ends Reign as Dell’s First Entrepreneur in Residence

Ingrid Vanderveldt, EIR with Dell and Elizabeth Gore,  Resident Entrepreneur at the United Nations Foundation at DWEN in Austin last week. Photos by Laura Lorek

Ingrid Vanderveldt, EIR with Dell and Elizabeth Gore, Resident Entrepreneur at the United Nations Foundation at DWEN in Austin last week. Photos by Laura Lorek

Ingrid Vanderveldt’s last day as Dell’s Entrepreneur in Residence was Saturday.

“It was a dream come true,” Vanderveldt said. “We more than accomplished what we set out to do to. I’m just so proud of the team and of Dell. Dell has a visionary commitment to women worldwide. It’s just been an honor to be part of it.”

Vanderveldt joins Dell’s EIR advisory board. Dell plans to announce its new EIR in September, Vanderveldt said.

Last week Vanderveldt participated in the first Dell Women’s Entrepreneur Network to be held in Austin at the W Hotel and Austin City Limits. It was the fifth global event. Dell has held past events in Turkey, India, China and Brazil. About 200 female entrepreneurs, investors attended the invitation-only event. It’s a three day gathering of women who run companies with more than three million in annual revenue. At that event, Vanderveldt is known for her fabulous after-hours networking parties which feature scotch, music, dancing and hanging out with some of the world’s most powerful women.

IMG_3214Vanderveldt first connected with Dell at the first Dell Womens for Entrepreneurs Network program in Rio de Janeiro, Brazil and in September of 2011, she joined the company as its first EIR. At Dell, she helped to create the company’s Center for Entrepreneurship website, which provides access to technology, expertise and capital through programs like the Dell Innovators Credit Fund, Dell Financial Services and Dell Ventures.

Vanderveldt plans to invest in telecommunications and finance companies through her company, Ingrid Vanderveldt LLC and her initiative “Empowering a Billion Women by 2020.” She is also a member of the 2013 United Nation’s Global Entrepreneurship Council.

Panel at Dell Conference Advises Companies to Use Big Data Wisely

Founder of Silicon Hills News

BpLpenrCEAA-OkuThe big takeaway from a panel discussion on big data at the Dell Women’s Entrepreneur Network conference is to use data and analytics responsibly.

“Use data smartly,” said Matt Wolken, vice president and general manager of information management at Dell Software.

Wolken referenced a story in which Target mined its customer data and then sent coupons aimed at pregnant women to a teenager. The marketing outraged her father who complained. It turns out his daughter was pregnant but he shouldn’t have had to find out about that from Target, Wolken said. Companies need to understand how the data they gather impacts their customers, he said.

He spoke on a panel discussion on big data Monday morning at the Dell Women’s Entrepreneur Network conference at Austin City Limits.

“The bottom line is you have to have a discussion about how you are using your customers data,” said Connie Guglielmo, editor and chief of CNET and the panel’s moderator.

Data used for marketing purposes can narrow a person’s field of vision, said Nuala O’Connor, president and CEO of the Center for Democracy & Technology.

She recounted a story about how her six-year-old daughter turned on her e-reader and received books about Barbie.

“We want to see an Internet that is broadening our vision,” O’Connor said.

People need to be concerned and aware of the decisions that are being made about us from data, O’Connor said.

Having a growing and learning algorithm is a good thing, O’Connor said. Amazon does a good job of providing a feedback loop so customers can refine the products being pitched to them, she said.

Data can be a powerful tool, especially in the classroom setting, said Zeynep Young, Founder and CEO of Double Line Partners, which builds big data systems for teachers and schools to improve student performance.

Data is critical for educators to connect with students, she said.

“In the data there were stories you didn’t get to hear even though you are interacting with people face to face,” Young said.

“The data has its own story,” she said.

For example, one teacher noticed that a student was absent every Tuesday afternoon and she wanted to know what was going on. The student burst into tears and said he never knew he would be important enough that someone would notice when he wasn’t present. The kid faced a lot of hardships outside of school and the teacher was able to connect with him and help him.

The story hit home for Young. She was one of those students at risk of falling through the cracks in junior high school. She didn’t speak English as a sixth grader. Her parents moved from Turkey to Texas. Her mother told her to sit in the back of the classroom and if someone spoke to her to just be pleasant and smile. Her teacher called her mom and complained about Zeynep’s behavior in school. She said Zeynep not only didn’t participate but when she scolded her, Zeynep would just smile. The teacher didn’t know that Zeynep didn’t understand English. That data had not gotten to her. That’s a case where personal interactions didn’t tell the full story, Young said.

Kym Houden, executive chairman and founder of Task Retail Technology, says his customers are getting business intelligence information they never had before by mining data.

“You’ve got to think of big data as the biggest opportunity you can possible think of “ said Wolken with Dell. It can empower decisions about your company and customers, he said.

And look at what your competitors are doing, Wolken said. Think about how they are using data, he said.

“Big data is little data about people,” said O’Connor. Think about the real world consequences of using data, she said.

“Just be mindful,” she said.

Dell Sponsored Study Reveals Barriers Facing Female Entrepreneurs

Founder of Silicon Hills News

Panel of the Gender-GEDI study, sponsored by Dell, at the Dell Women's Entrepreneur Network conference in Austin, photos by Laura Lorek.

Panel on the Gender-GEDI study, sponsored by Dell, at the Dell Women’s Entrepreneur Network conference in Austin, photos by Laura Lorek.

Men and women do not have equal opportunity when it comes to launching a business today.

In fact, 75 percent of 30 countries surveyed for the second annual Gender Global Entrepreneurship and Development Index, commissioned by Dell, do not meet the basic needs for female entrepreneurs to launch a business.

“If there is a single message it’s that it’s not just a personal choice,” said Ruta Aidis, project director for the Gender-GEDI study. “There are conditions that prevent women from founding high growth businesses.”

Those conditions include lack of access to basic financial resources like a bank account, lack of access to education, technology, networks and the lack of equal legal rights for women, she said.

“It’s not acceptable,” Aidis said. “These are impediments to high performance female entrepreneurship.”

Aidis spoke during a lunchtime media presentation at the Dell Women’s Entrepreneurship Network conference being held at Austin City Limits and the W Hotel in Austin. The invitation-only global conference, which kicked off Sunday and concludes Tuesday, brings together top women business owners to discuss their most pressing business issues and to talk about technology solutions.

This is the fifth year Dell has hosted the conference. Last, year it was held in Istanbul and previously in New Delhi, Rio de Janeiro and Shanghai. The female business owners in attendance run fast-growth mid-market companies with more than 50 employees and revenues of $3 million or more. They come from 14 countries including Australia, Brazil, Canada, China, France, Germany, Japan, India, Mexico, Peru, South Africa, Turkey, U.K. and the U.S.

It’s the second time Dell has collected data on female entrepreneurs around the world. Last year, the Gender-GEDI study examined 17 countries and this year, the study expanded to examine female entrepreneurship trends in 30 countries.

The goal of the study is to help country leaders, policymakers and law-makers help women entrepreneurs succeed by providing them with basic tools, help and resources, said Karen Quintos, senior vice president and chief marketing officer at Dell.

Accountability at all levels of a country is needed, Quintos said. Supporting entrepreneurship for women makes economic sense and can help a country financially, she said.

“If a woman can earn an income, 90 percent of what she earns she can plow back into the community,” she said.

Creating an awareness of the plight of female entrepreneurs worldwide helps lead to change, she said.

For the second year in a row, the U.S. topped the list of most favorable conditions for high-growth potential female entrepreneurs followed by Australia. Other top countries included Sweden, France, Germany, Chile, the United Kingdom and Poland.

“The remaining 23 of the 30 countries studied received an overall index score of less than 50 out of 100, indicating that many of the fundamental conditions for high potential female entrepreneurship development are generally lacking in the majority of countries,” according to the study.

One of the best ways to support female entrepreneurs is to tell their stories, said Ingrid Vanderveldt, former Entrepreneur in Residence at Dell.

A lot of women lack self-confidence to launch a business, she said. Providing examples of women who have done it can help others, she said.

BpJVKK-CcAACUh2Dell is putting the spotlight on successful female entrepreneurs at this conference. It also highlights ten successful female entrepreneurs and tells the story of how they overcame obstacles in the Dell commissioned the free e-book “Forget the Glass Ceiling: Build Your Business Without One.”

They study also revealed 14 of the 30 countries do not provide female entrepreneurs with access to financing like bank loans, credit lines, etc. And worldwide women receive a tiny share of venture capital.

The study also found many industries remain male dominated, particularly in the science, technology, engineering and math industries, known as the STEM fields.

It also revealed female startup activity is on the rise in emerging markets.

“Despite being ranked as top performers and characterized by overall favorable business environments, opportunity perception is fairly low in the United States and Europe with less than one third of the female population measured identifying business opportunities,” according to the study. “In Africa, this number reaches 69 percent.”

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