Tips on Branding for Startups

By LAURA LOREK Founder of Silicon Hills News What’s in a brand? Billions of dollars, said Bill Schley, branding expert and co-founder of BrandTeamSix. Rackspace’s brand “Fanatical Support” is worth one billion dollars per word, Schley said. “They said we will answer the phone in one ring at midnight on Christmas Eve,” Schley said. And […]