Tag: Austin (Page 18 of 37)

Fostering Business Ties Between Austin and Frankfurt, Germany

Professor Ralf Steinmetz with Technische Universitat Darmstadt talking about Frankfurt's growing software and high tech region

Professor Ralf Steinmetz with Technische Universitat Darmstadt talking about Frankfurt’s growing software and high tech region


By LAURA LOREK
Founder of Silicon Hills News

At the W Hotel in downtown Austin the focus was on the high tech region of Frankfurt, Germany on Tuesday evening.
Hessen Trade and Invest and FrankfurtRheinMain Corp. sponsored the event, which featured networking and speakers from Texas, a Frankfurt university, Austin-based HomeAway and Frankfurt-based Crytek.
John Steen, Texas Secretary of State, and 20 people from Texas travelled to the Frankfurt region last April. The German people were very friendly and had traits similar to Texans, he said. He said he hopes to foster even more collaboration between the two areas.
Germany is known for engineering, said Professor Ralf Steinmetz with the Technische Universitat Darmstadt. The region also has more than 8,000 information technology companies, a number that is even higher than Silicon Valley. The region has 350 partners and 17 research organizations with a concentration in the software industry. And a lot of software is focused on the automobile industry. The region also has more than 70 game developers and publishers in the Frankfurt area, Steinmetz said.
One of the featured speakers was David L. Adams, CEO of Crytek USA, a game development company. He joined Crytek in January within a few days of shutting down Vigil, a gaming studio whose parent company THQ went bankrupt. The studio hired many of Vigil’s former employees.
“We went from being unemployed to being Crytek USA within a few days,” Adams said.
Crytek USA now has 50 employees and it’s working on a couple of projects with its Frankfurt counterparts, Adams said. One project is Ryse, an action/adventure game for Microsoft’s new Xbox video game console. The office is also working on another project that hasn’t been announced yet, he said.
Another speaker, Brent Bellm, chief operating officer of HomeAway, said the vacation home company publishes a magazine in Germany. It’s the only publication the company does, he said. HomeAway, founded in 2005, has become the world’s largest vacation rental marketplace. Today, it has 1,400 employees and is available in 171 countries with 775,000 listings. The company expects $350 million in revenue this year.
Frankfurt is HomeAway’s headquarters for central Europe, Bellm said.
“Frankfurt is, by far, the best place to do business in Germany, if you are trying to connect to Germany from outside Germany,” Bellm said. It’s a 20-minute taxi ride from the center of downtown to and from the airport, he said. It’s really easy to get around the city, he said. And the workforce is also diverse, well educated and hardworking, Bellm said.
“We’re big advocates for the Frankfurt region,” he said.

SpareFoot Donates Storage Space to Colorado Flooding Victims

imgres-5Austin-based SpareFoot is donating a month of storage to businesses, families and individuals who need temporary space because of the massive flooding.
SpareFoot will pay up to $100 for the first month of self-storage rent for facilities within a 75 mile radius of Boulder, Co.
The offer is good until Oct. 16th.
“The images of the destruction in Colorado are heartbreaking. Our thoughts go out to the communities that have been hit hard by this disaster,” SpareFoot CEO Chuck Gordon said in a news release. “While human lives obviously are the most important consideration in a situation like this, we at SpareFoot hope our offer of free storage space can help people in Colorado recover from the floods.”

Adometry Expands into New Headquarters

By SUSAN LAHEY
Reporter with Silicon Hills News

Paul Pellman, Adometry’s CEO and Casey Carey, chief marketing officer

Paul Pellman, Adometry’s CEO and Casey Carey, chief marketing officer

Adometry, the Austin Ventures startup that aggregates and analyzes data from multiple advertising streams, is growing like gangbusters and Thursday had an open house to celebrate its new space in the Lakewood Center Building II on Capital of Texas Highway.
“We have 110 people,” said Casey Carey, chief marketing officer. “We’ve doubled in a year and we probably will be at 150 by the end of this year. We have the first right of refusal on some additional space downstairs.”
What Adometry does, for clients like Lenovo, Hulu, Hyatt and Charles Schwab, is to analyze data from digital media ads like banner and display ads, email marketing campaigns, SEO, social media and other touchpoints as well as data from “top down” advertising like broadcast and print, analyzes it and creates dashboards so customers can know which ad dollars are producing the most return on investment.
The data from the “top down” advertisers comes from the same places it always did—audience demographics and other information that can’t be tracked to specific users. But the company also incorporates data that might influence the campaigns, like news events and economic changes. Each client is assigned an account manager, a data engineer, a data scientist and a business analyst. They’re all needed, Carey said, because “this is a really hard data management problem.”
20130912_172422“There’s a lot of disparate data and every company’s data is different. People get excited about the attribution (attributing revenue to a specific ad source) and the reports. And the hard part we don’t take a lot of credit for is all the data management. That’s one of the things we’ve learned over 70-plus clients. We’re mastering it, but it’s been a little bit of a journey because there’s new stuff coming up all the time. For example, nobody’s really doing this for Twitter. The big question on the table is how do you track users across devices?”
Without cookies, which many mobile devices lack, data tracking is nearly impossible.
But the company faces another challenge, the challenge of the “new truth.” One of Adometry’s jobs is helping CEOs and advertising and marketing managers adjust their perceptions of what’s really bringing in the revenue after years of incorrect assumptions.
Adometry’s Austin roots began with a company called Click Forensics, founded by Tom Cuthbert and Tom Charvet in San Antonio. The company focused on reducing click fraud that burned up dollars spent on Google Adwords campaigns. The company started in 2007 and received $21 million from Austin Ventures, Sierra Ventures and Shasta Ventures. By 2011, Google was tackling click fraud more aggressively internally and Click Forensics bought Adometry out of Redmond, Washington and launched its suite of online marketing analytics.
Adometry is focused, Carey said, on “companies who have a fairly large adspend and have access to a high-value conversion event.” But its ultimate destination is still up in the air.
Paul Pellman, Adometry’s CEO was serving as entrepreneur in residence for Austin Ventures when he was introduced to the company. He acknowledges that Austin loves its homegrown success stories like Home Away and Bazaarvoice. On the other hand, he said, Adometry is a venture company which is “looking to have a liquidity event. “
“One of two ways to have a liquidity event is either an acquisition by strategic buyers or going public and most are acquisitions. From a strategic standpoint, we’re solving a really important problem for marketers. We’ve put a great team in place and we want to keep accelerating that and let the liquidity take care of itself. “

TeacherGraph Wants to Solve Communications Problems at Schools

The team behind Ed-Tech Startup TeacherGraph

The team behind Ed-Tech Startup TeacherGraph

Joseph Van and Tony Le founded TeacherGraph, a software as a service (SaaS) application online that allows schools to send messages via email or text to parents and for them to send back messages all on one platform. Van spent some time Wednesday answering questions about the new startup which has just launched out of private beta.

Q. In simplest language, please explain what is TeacherGraph?

A. In the simplest language, TeacherGraph is a tool that allows schools and parents to communicate more effectively by putting all that communication into one application.

Q. How does it work?

A. As a teacher or an as an administrator or anyone in the school you can reach one or many parents with a click of the button. It’s really simple for the school to message the community. And teachers can blast the class with any reminder. But parents can also reply back to them with email or by text. It’s private and secure. Text messaging is really, really popular. It’s increasing the reach you can get in these socially diverse economic situations for people who don’t have a computer or email.

Q. What problem are you trying to solve?

A. How schools, administrators and teachers can reach parents easily and effectively. Right now, there is no way to make sure that the messages that parents are sending are being received or that the messages the schools are sending are being received. TeacherGraph is a new tool at a very affordable price that can tackle all forms of communication within the school at once.

Q. Who makes up your team?

A. Tony Le is the co-founder and we currently have four developers who are really talented and energetic individuals. We also have two business development guys.

Q. Why are you guys the ones to solve this problem?

A. Tony and myself sit at the intersection of education and technology. We have backgrounds in technology, communications and education.

Q. What’s your secret sauce that differentiates your product from the competition?

A. It’s a combination of things. We have a really, really great team with backgrounds in Google, Facebook and educational companies. There is a lot of talent on this team that is young. We’ve had a really vocal, awesome community of fans.

Q. Who are your customers?

A. We have tons of beta partners. As of Saturday, we opened up our Beta. We are working with a couple of schools and individual teachers throughout the U.S. K-12.

Q. Are you bootstrapped, angel funded or VC funded?

A. We are super bootstrapped. The bootstrapped route is doing very well for us.

Q. Where are you based in Austin?

A. Sometimes it’s on campus (at the University of Texas at Austin) and sometimes we’re based at Capital Factory. Other times we are working out of schools.

Q. What Austin startup resources do you use?

A. Austin has been such a great resource. The Capital Factory for one has been instrumental in connecting the right dots in starting a SaaS based company. We had a launch party on Saturday. It’s really awesome to know these teachers, administrators. It’s a great city to grow into.

Q. What’s the business model, how do you guys make money?

A. It’s free for teachers. Schools when they decide to adopt they pay on a monthly basis. Potentially – the pricing model is based on per user – per teacher.

Q. Who are your competitors?

A. We compete with all the really big enterprise level software companies that do 300 things at once. Then there are group text messaging services and another startup Remind 101.

Q. How are you going to acquire customers?

A. We’ll get customers through really great digital word of mouth. We have a very big Facebook following. It’s nice to see that active teacher community on Facebook. We can reach out to them on Facebook. We’re still pretty young. The Austin Ed-Tech Meetup in Austin has been a great resource.

Q. Anything else you would like to add or make a point of?

A. A lot of parents and schools want to know about the security of the platform. From a security perspective, how secure is this data and will this communication be public? It’s even more secure than it was in the past. When you are using Teachergraph the communications are encrypted and secure. Parents can safely receive texts and keep their communications anonymous.

WigWag Wants to Help You Make Your House Smarter

Handheld-Sensor-n-AppWant to know about the future of home automation?
Then check out WigWag, an Austin-based startup that has created a home automation system based on smart sensors.
The sensors can adjust lighting depending on the time of day and automatically start the coffee pot in the morning or turn up and down the thermostat.
“WigWag lets you build intelligent environments anywhere with Internet-connected sensors and devices by letting you graphically write rules, “When” [this] happens “Then” do [that],” according to the company’s Kickstarter campaign. “No complicated programming languages or computers necessary, rules are easily built on smartphones and tablets. The more WigWag and third party devices in your account, the more you can do!”
The company has currently raised more than $238,000, far surpassing its goal of $50,000 on its Kickstarter campaign. And it’s not done yet. It still has 19 days to go. Already, more than 1,000 people have contributed to the campaign.
Ed Hemphill, one of the company’s founders, recently answered these questions, via email, about the startup, founded in 2011.

Q. Can you explain your product in the simplest language possible?

Logo-WigWag-RGB-transparent-500pxA. WigWag is IFTTT for the physical world. WigWag ties all kinds of services and devices together in order to do intelligent things in a physical environment. Today the world of smart devices is fragmented and diverse, with a lot of products unable to talk to each other. Our system allows you to tie these devices together via a smartphone or web browser.
We have a language (DeviceJS) that allows programmers to tie devices together, without worrying about all the different protocols out there. You could call it a language for the Internet of Things. And one of the best thing about the WigWag platform is that you don’t need a programming degree to customize it.

Q. What’s your secret sauce? What differentiates you from the competition?

A. A huge differentiator for us is our use of Javascript (DeviceJS) as a way to tie to devices together. This Javascript execution run time can execute distributed, meaning that it’s not completely dependent on a cloud service or network connection. This also means it has less latency (since it does not have to always talk to the Internet) – so it’s fast and redundant. Plus programmers don’t have to worry about the location of a device, or the protocol the device uses. This means systems which span multiple locations are a *lot* easier to develop.

Q. Who are your competitors?

A. WigWag spans a couple of industries… First there is the traditional home automation industry, with players like Control4, uControl, MiCasaVerde and hundreds of others. Then there is the commercial AV automation sector, which is dominated by Crestron, and with mid-size players such as AMX and RTI. There are also cloud services home automation based companies a little more similar to WigWag, such as Lowe’s Iris, Smartthings and Revolv and monthly alarm system products like ADT Pulse. And then we have the device manufacturers who are creeping into the control system world, like Schlage via Nexia, and newcomers like August and Lockitron. There are lots of players and lots of fragmentation.
This fragmentation only makes our product more timely in the market.

Q. Are you Bootstrapped, or do you have Venture Capital or Angel Investment?

A. We bootstrapped for over a year and have also received some Angel investment.

Q. Who makes up your team?

Ed Hemphill – Founder, CEO – Ed was one of the early employees at LifeSize Communications, later acquired by Logitech. He has held positions in software engineering, sales support and management. Ed holds honors from the Phi Kappa Phi society for embedded systems software work for the US Government. Formerly a US Army Signal officer, he served with PSYOPS and later 3rd Special Forces Group including a tour in Afghanistan. Ed earned an MBA from the University of Texas, and a Bachelor’s in Computer Science from the US Military Academy.

Travis McCollum – Founder, COO – Travis is a lead Product Manager at LifeSize Communications for hardware infrastructure products, specializing in video bridging communications. Travis is a former US Army Signal officer and was stationed at Fort Hood for over five years, making a significant contribution to the Army’s Force XXI technology upgrade. Travis earned an MBA from the University of Texas and a Bachelor’s in Computer Science from the US Military Academy. Travis is currently *still* employed by LifeSize (not a former employee)

Q. Where are your offices?

A. We are in South Austin, right off Hwy 71. Our address is 4005 Banister Lane, Bldg 3, Suite 100C Austin TX 78704

Q. Who are your customers?

A. Our first customers are home automation enthusiasts and home/commercial AV integrators. We will later focus on specific vertical industries such as Retail and Healthcare.

Q. What is your business model?

A. For now we sell hardware sensors and devices which connect to our cloud service. The cloud service is free. Going forward we will have value added cloud services. The cloud services are a freemium model.

Q. What is the biggest win you’ve had to date?

A. We started a Kickstarter campaign on June 19th, and have raised over 230k to date.

Q. What are the most helpful Austin startup resources that you’ve used?

A. Austin has a ton of experienced tech entrepreneurs who are willing to share advice. There are also software development meetups almost every day downtown. In addition we have received great advice from folks at Capital Factory, Tech Ranch and the RISE group in Austin.

Q. What are the advantages of being in Austin for launching your startup?

A. Austin is loaded with talented software developers, many coming right out of UT. This is huge. Austin is also relatively low cost for office space. Our cost of doing business here is small in comparison to some other cities.

Q. What are your plans for the future?

A. WigWag will be expanding both our cloud service capabilities and our sensor products. Our system is easy enough for a novice, but powerful enough for a full automation integrator. So we plan to seek out specific vertical markets over the next year.

Q. Anything else you would like to add or say that I have not asked you about?

A. Sure: Our Kickstarter campaign will end on August 18th! Here’s the LINK.
After the KS campaign more information will be available at www.wigwag.com 🙂

Bloomfire Named a 2013 Hot Vendor in Social Business

BloomfireAustin-based Bloomfire, maker of a web and mobile knowledge sharing app, made the list of 2013 Hot Vendors in Social Business in a report by Aragon Research.
Aragon Research focused on vendors who are driving forward with solutions that socially enable a business process or function. They named five vendors to their 2013 list — Bloomfire, Crushpath, Kapta Systems, SilkRoad, and SmartRecruiters.
According to the report, “what makes Bloomfire hot is the simple way the company allows text and rich media content such as a video to be captured, uploaded and shared with others. This, combined with Bloomfire’s growing functionality, positions it well for learning, social intranet and customer community use cases.”
Bloomfire also recently made CIO Magazine’s list of 10 Hot Social Media Startups.
The company has raised $20 million so far and has 30 employees, according to its CrunchBase profile. Josh Little and Craig Malloy founded the company in 2010

Bigcommerce Raises $40 Million from Revolution Growth

imgres-10Bigcommerce, a site that lets anyone create an online store, raised $40 million from Revolution Growth.
Steve Case, co-founder of the Revolution Growth fund and founder of America Online, will also join Bigcommerce’s board.
The Austin-based company, founded by Eddie Machaalani and Mitchell Harper in 2009, has raised $75 million to date.
Bigcommerce’s software has already helped more than 35,000 companies launch online stores, market their businesses and build brands for just $25 a month. Its customers include Gibson Guitar, Zaggora.com, YETI Coolers and many more.
“Bigcommerce is a big idea that aligns perfectly with Revolution Growth’s philosophy: that technology can enable any entrepreneur, in any industry, located anywhere, to build a successful, high-growth business,” Case said in a news release.
Bigcommerce plans to use the funds to further develop its product and for marketing. The company is also hiring new employees.
“At our core, we are simply entrepreneurs helping other entrepreneurs build the business of their dreams,” Bigcommerce co-founder and co-CEO Mitchell Harper said in a news release.

Want Something? Favor Delivers to Central Austin Residents

By ANDREW MOORE
Reporter with Silicon Hills News

78283fa6-b8cb-4ed4-802d-8bac6b9c708b_480Ever want something from the store – a sandwich, milk, batteries – but didn’t have time to get it? If you’re in central Austin, you can now use Favor.
Favor is an app based delivery service that gets customers food, drinks, or whatever else they need delivered right to the user’s location. The service is active between the hours of 11 a.m. to midnight Sunday through Wednesday and available until 2 a.m.Thursday through Saturday. Favor has a $5.00 delivery fee plus $2.00 minimum tip on top of whatever you ordered. Customers can order virtually anything as long as they have the local store name and an item description.
Favor serves the central Austin area – as far south as Oltorf and as far north as 55th street. They currently have 12 runners and are still hiring.
Founded by high school friends Zac Maurais and Ben Doherty, Favor started out in San Luis Obispo, Calif. delivering burritos and beer. The startup went though the boost incubator in San Mateo, Calif. where it was eventually funded by venture capitalist Tim Draper. Favor moved its operation to Austin as of June 5 to access a larger customer base. It has seen 2000 downloads in its first month of operations.
Favor is currently looking for a Sencha touch developer to help build more features into their app.

National Instruments Helps Train Teachers in the STEM Fields

By LAURA LOREK
Founder of Silicon Hills News

Earthquake simulator that runs on National Instruments' LabView software.

An earthquake simulator that runs on National Instruments’ LabView software.

Simulating an earthquake on a wooden building model equipped with sensors or studying energy flow on a miniature power plant and power grid.
Those are a few of the hands-on activities for high school kids to learn about physics thanks to a program created by National Instruments.
The Austin-based company has created a curriculum for Texas physics teachers to give their students hands-on experience with different subjects and concepts and to teach them how to apply mathematical models to real-world data.
The programs, powered by National Instrument’s LabVIEW software, provide real-life experiments that bring textbooks to life.
And on Wednesday and Thursday, 29 high school science teachers learned about new ways to teach physics at National Instruments’ corporate headquarters.
They are part of the Texas Regional Collaboratives for Excellence in Science and Mathematics Teaching’s first program at National Instruments to expose the teachers to real-world applications of physics and engineering and show them how to teach that in a compelling way to students in a classroom. More than 60 teachers applied for the program, said Carol Fletcher, associate director of TRC. She chose teachers from many disadvantaged school districts and those who would have the best ability to train others, she said.
All of the technology and entertainment kids get exposed to today tends to dilute their curiosity, said Antonio Gomez Pedroso, physics teacher at Longview High School in East, Texas, who was attending the training.
“You have to do big stuff to get their attention,” Pedroso said.
Ray Hsu, Senior Program Manager, K-12 Education at National Instruments

Ray Hsu, Senior Program Manager, K-12 Education
at National Instruments

Ray Hsu, senior program manager with National Instruments, understands that challenge. He has been designing K-12 education programs for students for the last three years. National Instruments needs engineers and they know about the shortage of workers in the Science, Technology, Engineering and Math, known as STEM, fields in the United States.
“We can be viewed as a customer of the education system,” Hsu said. “We’re trying to reach out and be an industry involved in bringing real world experiences to the classroom.”
National Instruments, which has been involved in the First Robotics program since 2006, is committed to making a substantial impact on the STEM education of kids, Hsu said.
The idea comes from the principle of shared value “which involves creating economic value in a way that also creates value for society by addressing its needs and challenges,” according to the Harvard Business Review. “Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center.”
National Instruments has taken that philosophy to heart, Hsu said.
In 1998, NI engineers created a version of its LabVIEW software for Lego Mindstorms designed for use with the Lego Education robotics platform. And all of the robotic controllers and robots used for the First Robotics competition run on the LabVIEW software platform.
LabVIEW is a system design software used by engineers and scientists to design and control applications. Elon Musk’s SpaceX uses LabVIEW “systems to control launchpad equipment and to command and monitor the Falcon 1 and Falcon 9 launch vehicles and its Dragon spacecraft,” according to National Instruments. Those are the kinds of cool applications that spark student’s interest, Hsu said.
“Engineering is not as well understood in the K-12 space,” Hsu said. “We want to change that. We want to take it to another level. We want to change the classroom.”
National Instruments created a data acquisition tool called myDAQ, which sells for $175, and connects via a USB port to a computer. It partnered with Pitsco Education to create an earthquake table. With the myDAQ device and the earthquake table students can study the effects of earthquakes. National Instruments also created a curriculum as a guide for teachers and students “Understanding Structures & Earthquakes.” The booklet is the first of 12 specialized physics curriculum National Instruments is creating. The other two that are currently available include “Discover Heat Transfer” and “Explore Power and Energy.”
“Teaching is an art,” Hsu said. “If they can get students to start asking questions then they’ve got them.”
National Instruments is also working with Carnegie Mellon University to create a pathway for students to get certified in LabVIEW with a badging system to mark each of their milestones. It’s all about making real life engineering work relevant and engaging to students, Hsu said.
During this week’s two-day training session at National Instruments, teachers learned how to teach lessons on the properties of waves and sound including frequency, wavelengths, the Doppler effect, resonance and more.
Manos Chaniotakis, with Ergopedia and one of the authors of a new physics textbook.

Manos Chaniotakis, with Ergopedia and one of the authors of a new physics textbook.

Tom Hsu and Manos Chaniotakis, with Ergopedia and authors of a new physics textbook, led the instruction.
“Our focus is to make sure we get reality into the curriculum,” Chaniotakis said.
Texas is going through adoption of a new physics textbook for the first time in 11 years. The latest book emphasis hands-on learning, said Chaniotakis. It has an e-book component, which can be accessed by computer, tablet or smartphone. It features videos, illustrations and more features that extend the paper textbook and provide the student with more opportunities for learning.
“Hands on is the key,” Chaniotakis said. “You learn better by doing something.”
Unfortunately, Texas lawmakers just passed H.B. 5, which makes physics and optional class for high school students, Hsu said.
IMG_0341Joni Milanovich, a physics teacher with Roosevelt High School in San Antonio, liked the training at National Instruments and the new textbook and the interactive approach to teaching.
“It’s vey hands on,” she said.
If she gives her students a paper assignment, they won’t do it often, she said. But if it’s on the computer, they are more engaged, she said.
“They are used to using electronics and equipment to do their homework and labs,” she said.

National Instruments’ technology focused on the K-12 market will be on display next week at the U.S. News STEM Solutions Conference, June 17-19 at the Austin Convention Center.

A Slice of Silicon Hills Rocks Out with Rockify

By ANDREW MOORE
Reporter with Silicon Hills News

28aef08a-f7de-4504-987d-a21ade66c477_244Do you like music videos? Do you miss old MTV? If you do, then you’ll probably like Rockify. Created by Joel Korpi, the Rockify platform is designed to present music videos in a better format than other sites on the web. But there’s a twist, Korpi has created a complex algorithm that uses social media to identify what music videos users like — and more importantly – what they will like in the future.
To make this work, users log into Rockify with either Facebook, Twitter, Google+, or yahoo. The Rockify algorithm will then take in all the social data available from the primary user and the user’s friends, family, and connections, to find out what music the user will want to see. The platform also learns what you like as you interact with it. According to Korpi, Rockify can reliably find music that users are guaranteed to enjoy after about 80 hours of use.
Based in Austin, Rockify is taking full advantage of both Austin City Limits and SXSW. The startup is currently in the process of re-launching their ACL specific app and has a channel on its platform dedicated to SXSW. Rockify currently has a library of around 400,000 music videos which are indexed from YouTube, Dailymotion, Vimeo, and many others. It is also hosting exclusive ACL content.
The startup is currently in its second round of funding and is looking for entertainment oriented investors that can help the platform gain traction.

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