Umbel, which measures digital audiences, Tuesday announced that it has raised $3.7 million. Austin Ventures led the Series A round. Other investors included Herbert Simon, Chairman and Director of the Simon Property group and owner of the Indiana Pacers, and Gordon Paddison, CEO Stradella Road, and former EVP New Media Marketing at Newline Cinema. The […]
Umbel raises $3.7 million
Filed Under: Austin, San Antonio Tagged With: Arbitron, audience ratings, Austin Ventures, Umbel