Polygraph Media is Disrupting the Advertising Industry through Data and Analytics

Chris Treadaway doesn’t chain smoke or drink cocktails all day at his office at WeWork at the Domain. But he is living a Modern-Day version of Mad Men, the AMC TV series that dramatized the lives of ad men in the 1960s at a fictional New York advertising agency. Today, Treadaway is involved in the […]

Austin Project Seeks to Reinvent the Advertising Industry

Josh Sklar, founder of Heresy, thinks the advertising industry is broken. “In the late ‘80s the business was still sexy, it was still like the Mad Men days,” Sklar said. “The client would come to us and we would work together and we would build something.” Then over the years, ad production became more of […]