Photo courtesy of 3D Robotics

Photo courtesy of 3D Robotics

3D Robotics, which makes drones for consumers and businesses, has opened a new office in Austin with 12 employees.

Colin Guin, senior vice president of sales and marketing, heads up the new Austin office. He is the former North American president of DJI and was recently featured on a segment on drones by 60 minutes.

In addition, the company announced the hiring of Chief Financial Officer John Rex, a senior finance and operations executive.

3D Robotics, based in Berkeley, has four offices including Austin, an engineering center in San Diego and a manufacturing plant in Tijuana.

“The focus of the new talent acquisition is on pivoting from predominately the B2B and sophisticated hobbyists sectors, to more out-of-the-box-ready products for the everyday consumer,” according to a news release. “Their new offices and key executive hires coincide in time for the launch of their new consumer drone, the IRIS+, this September.”

Chris Anderson, founder of and Jordi Munoz founded 3DRobotics in 2009. The company has more than 180 employees and 28,000 customers worldwide.