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Dell Technologies Backs Girls Who Code

Girls Who Code having fun at the Dell Campus, courtesy photo.

Girls Who Code having fun at the Dell Campus, courtesy photo.

Dell Technologies has partnered with Girls Who Code to support after school computer science programs for about 15,000 girls in under-served communities across the U.S.

Dell has pledged $400,000 in a cash donation to support the program. It also appointed five women technology leaders as program ambassadors to serve as mentors to the girls in grades 6-12. Girls Who Code is a national non-profit organization working to close the gender gap in technology.

The money will go to buy materials and supplies for the after school program as well as provide funds for field trips to take the girls to tech companies. Programs will be concentrated in communities across the Great Plains and Rockies, the Southeast, the Northeast and San Francisco.

Previously, Dell supported Girls Who Code locally. It has also partnered with the Girl Scouts of the USA to support Digital Cookie 2.0 to foster entrepreneurship and an interest in the science, technology, engineering and math fields. In addition, Dell supports GirlStart, which also teaches girls about STEM opportunities and technology skills.

And at the recent Dell EMC World held in Austin, Michael Dell recognized the executive directors of the youth learning groups during his keynote address. Dell also hosted them as part of the Women in IT track at Dell EMC World.

“Never before in history has technology been so core to our economy and our society at large,” Karen Quintos, Executive Vice President and Chief Customer Officer of Dell said in a news release. “We have an incredible opportunity to truly drive human progress through technology, and we can’t realize the full potential of that without our girls. I’m so excited to partner with Girls Who Code to prepare the next generation of female leaders to grow and thrive in a connected world. When we engage and empower our girls, there is no limit to what we can achieve as a global community.”

SpareFoot’s Pups Campaign Raises Money for Austin Rescue Organizations

sparefoot-sliderSpareFoot, the Austin-based storage marketplace, has launched a campaign to raise money for Austin rescue organizations and to encourage people to adopt pets.

The campaign kicked off last week and has so far raised nearly $2,800 of a $5,000 goal.

SpareFoot pledges to donate $1 up to $5,000 total every time someone share its video. The money will go to Austin Pets Alive and the Austin Humane Society.

SpareFoot, founded in 2008, has been a dog-friendly company since its start. In addition to the Public Service Announcement, SpareFoot launched a new video campaign, lovingly called “SparePups,” which features a dog couple trying to figure out how to make more room for their coming litter.

The SparePups campaign builds on the success of SpareFoot’s “We Can Store That” video series that launched earlier this year — the most popular of which featured Merpeople and garnered over 3.5 million views.

As part of the campaign, SpareFoot features tips for moving with dogs, organizing your household for multiple pets, a list of the best cities for dogs, how to turn your pet into a star, craziest things people buy for dogs, most interesting dog houses, adoption education information on its blog.

Hangar Technology Lands $6.5 Million for Drone Software Development

man operating of flying drone quadrocopter at sunsetWhen a drone can deliver a burrito to a hungry college student, it’s no longer just a novel technology but a major innovation for businesses.

Still, the commercial drone business in the United States is in its infancy with rules and regulations just being worked out. This summer, the Department of Transportation’s Federal Aviation Administration finalized rules for the commercial use of drones.

That’s a major boost for Austin-based software company, Hangar Technology which just announced $6.5 million in seed financing to develop its data capturing software focused on drone technology.

Hangar Technology will give companies aerial data using its software and drone technology.

Colin Guinn, former CRO of 3D Robotics (3DR) and CEO of DJI North America and Jeffrey DeCoux, founder and CEO of eCustomers and SMART technologies, founded Hangar.

“We’ve spent the last six years deeply involved in the major transformative hardware innovations of the consumer and professional drone industry, and it’s exciting to take the opportunities we’ve seen for the future and form a company with an entirely new vision for the industry,” Guinn, president of Hangar said in a news release. “I’ve watched drone technology advance at a breakneck pace like no other product before it. These consumer-friendly products now have multiple computers, an autopilot, 4k cameras, long-range video links, sensors and more and only costs $500-$999. Harnessing that technology is an unparalleled opportunity across industry. ‘Consumer’ drones have become so advanced that no human can fully maximize and capitalize on their capabilities – it’s time for software to automate and optimize data capture from these devices.”

Lux Capital, which counts a number of well-known companies in satellite, drone and robotics technology in its portfolio that complement Hangar, led the financing. Bilal Zuberi, partner at Lux Capital, will join Hangar’s Board of Directors as a part of this financing.

Fontinalis Partners, which specializes in investing in technologies related to next-generation mobility, also participated in the round, along with Haystack Partners and several prominent angel investors.

Hangar also invited DJI, 3DR and Yuneec drone owners to sign up for Hangar’s private beta. It’s available to select users now and open to the broader public later this year.

Dell Extolls the Next Industrial Revolution and the Internet of Everything

Michael Dell delivers the keynote address at DellEMC World at the Austin Convention Center.

Michael Dell delivers the keynote address at DellEMC World at the Austin Convention Center.

By LAURA LOREK
Reporter with Silicon Hills News

Everything in the technology world improves about ten times every five years, Michael Dell, CEO of Dell Technologies said at the first Dell EMC World Wednesday morning.

“That means 15 years from now, we’ll have another 1,000 times improvement in power, speed, efficiency, capacity compared to what we have today,” Dell said.

Those improvements will lead to smart cities full of driver-less cars, nanobots that can cure cancer and repair cell damage and drone delivery of goods, Dell said.

“These plus hundreds of thousands of other incredible innovations, large and small, that we can’t predict or really even conceive today,” Dell said. “This is the Internet of everything.”

Just six weeks after the close of its $67 billion merger with EMC, Dell Technologies is poised to be a big player in the Internet of everything and the transformation of businesses to the digital world, Dell said. And that’s because privately-held Dell Technologies’ unique structure lets the company “be nimble and innovative like a startup but have the scale of a global powerhouse,” Dell said.

During his keynote address at the Austin Convention Center, where Dell EMC World continues through Thursday afternoon, Dell painted a picture of extreme upheaval, digital transformation and fast paced change. And he put forth the case that Dell Technologies can help other businesses adapt and change during turbulent digital times.

“It’s been called the next industrial revolution,” Dell said. “The next quantum leap in human progress. Virtually reality, augmented reality will redefine work, learning and play. And whole new ways of living and doing business will literally open up before our eyes.”

Machine learning, artificial intelligence, data and analysis will help “amplify human creativity,” Dell said.

“It will unleash a torrent of innovation and progress,” Dell said. “And the ability to solve some of the world’s greatest challenges. It’s the sunrise of a new era. The digital dawn.”

Michael Dell answering questions at a press conference following his keynote speech at Dell EMC World.

Michael Dell answering questions at a press conference following his keynote speech at Dell EMC World.

Dell sees tremendous opportunity in this digital age. But a lot of organizations fear it, he said.

Dell Technologies recently took a poll of 4,000 executives around the world and asked them how prepared they were to take on this digital future. The poll showed 45 percent of businesses believe they may be obsolete in just four to five years and 48 percent don’t know what their industry will look like in three years, Dell said.

“And 78 percent consider digital startups as a threat either now or in the future to their businesses,” Dell said. “It’s digital fear. Because they know this future is coming very rapidly and the future doesn’t care if you’re ready. But we do.”

That’s where Dell Technologies comes in. Its family of businesses are the leader in servers, support, virtualization, security, cloud software, cloud infrastructure, software defined datacenters and more.

And Dell Technologies is spending roughly $4.5 billion in research and development, roughly twice that of its nearest competitor, Dell said.

Dell’s vision for the new company is be “the trusted provider of essential infrastructure for the next industrial revolution,” Dell said.

And six weeks after the closing of the EMC deal, Dell also announced a lot of new products and solutions. Dell also touted its expertise in the hybrid cloud, which is a combination of a private and public cloud to host data.

Dell also said the PC business remains core to its mission and its strategy. For 15 quarters in a row, Dell has increased its share of the PC market, Dell said.

“This last quarter, we outgrew our competition,” Dell said. “Year to date, all of our PC competitors have declined and Dell is growing.”

PCs continue to be integral in the digital world and that is particularly true in the Internet of Things world, Dell said.

With the explosion in the number of devices and digitization of the world’s critical infrastructure, malicious attacks have grown significantly, Dell said.

“As everything becomes digital it becomes vulnerable to attack,” Dell said.

The cost of the cyber-crime is projected to rise to $2.1 trillion annually in the next five years, he said.

Today, a single data breach can cost $150 million, Dell said.

Dell’s managed security services see 200 billion network events each day that the company analyzes for malicious activity and delivers security countermeasures, Dell said.

“We are seeing more of it than anyone else and we know what to do about it,” he said.

Five Austin Companies Land on Fortune’s Best Place to Work List

AgileCraft team photo courtesy of Great Place to Work Institute.

AgileCraft team photo courtesy of Great Place to Work Institute.

Fortune Magazine held its Great Place to Work conference last week at the Sheraton Austin Hotel aimed at celebrating the nation’s best small to medium sized businesses.

And it named a Georgetown-based software company, AgileCraft as the number one best place to work out of 50 small businesses in the country.

Three other Austin-based companies made the list including AcademicWorks at the number three spot, BP3 Global, at the eighth spot, Square Root at the 16th spot.

And Cirrus Logic ranked No. 54 on the list of 100 best medium sized companies to work for in the U.S. Companies with fewer than 100 employees compete for placement on the 50 Best Small Workplaces list, and companies between 100 and 999 employees compete for placement on the 100 Best Medium Workplaces list.

The companies landed on the list, not because of perks, but because of “a sense of mission, trust from managers, autonomy for workers and a culture of teamwork and communication,” according to Fortune.

“That’s what emerges from 52,000 surveys of employees at small and medium-size companies, conducted by our partner, Great Place to Work,” according to Fortune.

AgileCraft, founded in 2007, earned the top spot when all of its 20 employees surveyed reported 100 percent positive feedback on the company. The software company helps large companies simplify software at scale. Its customers include Southwest Airlines, Principal Financial and AT&T.

Professors Pitch a New Mouse, Exercise Device and Better Catalysts at UT Austin

University of Texas at Austin Professor James Sulzer presents ShrugNoMore at the StARTup Studio.

University of Texas at Austin Professor James Sulzer presents ShrugNoMore at the StARTup Studio.

By LAURA LOREK
Reporter with Silicon Hills News

The University of Texas ranks as the fourth most innovative university in the country, according to a recent report by Reuters.

It’s in good company with Stanford taking the top spot, followed by the Massachusetts Institute of Technology and Harvard University.

And Pitchbook, a venture capital research firm, recently crunched a bunch of data looking at founders of companies that received a first round of VC funding since 2006 and found the University of Texas ranks in the top 10 schools nationwide. UT ranked eighth with 561 founders creating 511 companies and raising $4.7 billion in venture capital.

And one of the drivers behind all of the innovation going on at UT Austin is the Innovation Center at the Cockrell School of Engineering. It is run by Bob Metcalfe, professor of innovation and inventor of Ethernet, Louise Epstein, executive director and serial entrepreneur, Ben Dyer, serial entrepreneur and Entrepreneur in Residence and Steve Nichols, professor and Advanced Manufacturing Center Director.

Every month during the school year, they put on the StARTup Studio to showcase innovation spinning out of classrooms and laboratories at UT Austin. The Greater Austin Chamber of Commerce, WeWork Austin and the Office of Technology Commercialization at UT sponsor the events.

Last week, three professors presented their early-stage startups to a few dozen invited guests in a conference room in the Ernest Cockrell Jr. Hall at UT.

First up, James Sulzer, assistant professor of mechanical engineering, presented ShrugNoMore, a physical therapy device that detects should hiking. The device solves a problem for therapists and improves treatment and shortens therapy time for patients, Sulzer said.

Spinal cord injuries and other injuries in which patients shrug their shoulders when they exercise leads to shoulder impingement and can result in further treatment, Sulzer said. The simple ShrugNoMore device can detect shoulder hiking and warn patients when they are elevating their shoulders, he said. The device, shaped like a barbell but as thin as a bandage, attaches to the back near the shoulder and clicks whenever the patient elevates their shoulder. Sulzer and his students created a prototype which they are evaluating right now.

They are also potentially marketing the device to people who have rotator cuff (a group of tendons and muscles which connect the shoulder joint to the arm) issues with five million doctor’s visits a year and 250,000 people getting surgery every year, Sulzer said. The ShrugNoMore device costs $30.

UT Austin Professor Lili Qiu presents CAT, a mobile tracking user interface device to replace a mouse.

UT Austin Professor Lili Qiu presents CAT, a mobile tracking user interface device to replace a mouse.

Next up, Lili Qiu, professor of Computer Science, developed a motion tracking technology called CAT, an alternative to a mouse device to track hand movement. Qiu’s technology can accurately track hand movement and gestures in the air using existing mobile devices based on echolocation or sound, much like how a bat detects objects.

The CAT technology sends inaudible sound signals to track in real time hand movement to communicate with the microphone of a smart phone or smart watch or another device, Qiu said.

The CAT technology provides a user interface alternative to the mouse that allows consumers to communicate with all kinds of smart devices in their home including TVs, laptops, watches, game consoles and more, she said.

Simon Humphrey,

UT Austin Professor Simon Humphrey presents NanoAlloyCatalysts

Lastly, Simon Humphrey, assistant professor of chemistry, presented NanoAlloyCatalysts, a technology that uses microwave synthesis to create catalysts for petrochemical and other companies.

Ninety percent or more of all chemical processes require a catalyst at some stage, Humphrey said. A catalyst helps speed up a chemical reaction, but is not consumed by it.

“The opportunities in this market are very clear,” Humphrey said. “The petrochemical market in just the sales of catalysts annually is about $1.5 billion and it’s growing. And the sales for catalysts in cars is about $5.8 billion. And these types of catalysts are finding new applications in fuel cells.”

Oil refining companies are looking for better catalysts to make their operating systems more efficient and that’s where Humphrey sees a big opportunity.

Humphrey’s solution is to make very small “nano” size catalysts that allow companies to get a “lot of bang for their buck.”

NanoAlloyCatalysts is in the seed stage of development. Its intellectual property is licensed from UT and Humphrey is interested in partnerships and collaboration to do pilot scale testing.

Startup Angels Brings its Workshop to Austin to Teach People to Become Angel Investors

By LAURA LOREK
Reporter with Silicon Hills News

Leslie Jump, founder of Startup Angels

Leslie Jump, founder of Startup Angels

Entrepreneurs are everywhere in Austin and Central Texas.

Investment dollars are not.

But Startup Angels, based in Washington, D.C., is trying to change that. And Leslie Jump, its founder, is coming to Austin next week to do a workshop to train high-net worth individuals how to be angel investors.

Startup Angels’ mission is to increase the number of startup investors and the amount of capital available in communities like Austin and across the country and world. The three-year-old organization will host a workshop at Capital Factory on Wednesday evening and Thursday morning to guide aspiring investors into becoming angel investors. The workshop is going to be a lot of fun, Jump said. It features original storytelling, in-depth research, tools and technology along with pitches from local startups and a roster of expert speakers.

More than 30 million people in the U.S. qualify to be angel investors, Jump said. Yet only about 325,000 individuals are angel investors. Startup Angels want to raise the number of investors by 2018 to more than one million.

“What we are trying to do is take a run at a major missed opportunity in most markets,” Jump said. “There are a relatively small number of angel investors vs. the number that could be angel investors. There are lots of smart people in Austin that have the capital and have the background but even though technology is prevalent across the city they might not know how to get plugged into it. That’s the role we are trying to play.”

Startup Angels is the place to come to learn how to be a smart investor and where to go to get started, Jump said.

Earlier this year, Startup Angels partnered with Google for Entrepreneurs to accelerate startup investing worldwide. This is the organization’s first time coming to Austin. It did a workshop in Dallas two years ago, Jump said.

The event’s speakers include Joshua Baer, founder of Capital Factory and angel investor, Tom Brown with Silicon Hills Wealth Management, Doreen Lorenzo with the University of Texas at Austin, Shawn Abboud, angel investor, Juliana Garaizar with the Houston Angel Network, Preston James with DivInc, Shari Wynne Ressler with SKU, Claire England, executive director of the Central Texas Angel Network, Evan Kastner and Paul Huggins with KHRG, Jump and Mack Kolarich with Startup Angels and Josh Kerr with Amazon.

Startup Angels recommend that angel investors invest in a minimum of 20 companies for a good return, Jump said. Today, those investments can range in size greatly, she said. Crowdfunding platforms allow angel investors to write smaller checks, she said.

Accredited investors have $1 million in assets not including their house or $250,000 in annual income. But equity-based crowdfunding platforms now allow anyone to invest in companies.

Startup Angels is doing conferences and workshops in ten markets domestically and internationally this year. There’s still time to sign up for next week’s workshop. Tickets costs $250.

Austin Third Quarter VC Deals and Dollars Down with $120 Million Invested in 24 Companies

Panoramic Austin Texas Reflections Lady Bird Lake 2015By LAURA LOREK
Reporter with Silicon Hills News

Venture capitalists invested $120 million in 24 deals in Austin in the third quarter, according to the MoneyTree Report from PricewaterhouseCoopers, based on data provided by Thomas Reuters.

In Austin, venture capital deals and dollars are down 43 percent and eight percent respectively for the third quarter of 2016, compared to the same quarter a year ago, according to the MoneyTree Report.

“It’s not a particularly eventful quarter,” said Larry Westall, partner at PricewaterhouseCoopers in Austin.

Historically, the third quarter is one of the slowest and because this is an election year, it is even slower, Westall said.

Nationwide, venture capitalists invested $10.6 billion in 891 deals in the third quarter of 2016, down 36 percent and 25 percent respectively, compared to the same quarter a year ago, according to the MoneyTree Report. And down 32 percent in dollars and 11 percent in deals compared to the second quarter of this year.

Yet, VC investments are still historically high. It was the 11th consecutive quarter of more than $10 billion invested in a single quarter, according to the MoneyTree Report.

“The decline in venture capital activity this quarter is part of the normalization process that is expected after a quarter in which record-breaking investments dominated headlines,” Tom Ciccolella, US Venture Capital Market Leader at PWC. “Despite deal count being the lowest since Q3 2010, quality deals continue to receive funding. The broader ecosystem remains healthy, bolstered by a lift in biotechnology within the top deals and overall, strong fundraising, and a continuation of the trend towards investments in non-traditional industries.”

In Austin, companies in the software industry attracted the most investment dollars with $72 million going to 12 deals, up 162 percent in investment dollars and a 33 percent increase in the number of deals compared to the previous quarter. Cognitive Scale with $21.8 million in funding was the largest deal.

Other industries in Austin experiencing increases in investment dollars compared to the previous quarter included consumer products and services, electronics, healthcare services, medical devices and equipment and retailing and distribution.

Austin led the state in the number of investments in dollars and deals, outperforming both Dallas and Houston, which attracted $60 million for six deals and $28 million for four deals respectively.

TOP 10 Austin VC Deals in the Third Quarter

Company Industry Venture Capital
Cognitive Scale Software $21.8 million
Flosports Media and Entertainment $21.2 million
Dataworld Software $14 million
Ambiq Micro Semiconductors $9.4 million
Caringo Software $8.8 million
WP Engine Software $8 million
Mangstor Semiconductors $5 million
Owlchemy Labs Software $4.9 million
Freed Foods Consumer Products and Services $4.7 million
Aceable Software $4 million

The Future Belongs to Companies that Can Harvest Waste Into New Products

By LAURA LOREK
Reporter with Silicon Hills News

William McDonough speaking at SXSW Eco,  photo by Steve Rogers

William McDonough speaking at SXSW Eco, photo by Steve Rogers


Born in Tokyo, Japan in 1951, William McDonough remembers his mom singing to him at night in Japanese with her Alabama accent about the night soil and the workers with their honey wagons.

She was singing about the farmers who came into Tokyo at night to collect sewage to take back to their farms, McDonough said. And in the morning, they would bring back food, he said.

“I always thought the cities and the farms were one organism,” he said.

McDonough, eco architect, delivered the afternoon keynote address at South by Southwest Eco on Tuesday. His talk focused on Cradle to Cradle, the circular economy and the carbon positive city.

He envisions a bountiful world in which cities live in in harmony with industry and agriculture. An economy in which waste products are turned into new products such as phosphorus from sewage.

McDonough told the audience he is not that interested in sustainability. He is interested in growth and inter-generational value creation.

“We leave the world better than we found it,” McDonough said. “Because the world is actually designed for growth.”

The 1700s were the decade of civil rights followed by the economy century in the 1800s, McDonough said. And then the 1900s were the pollution century, he said. Then at the end of the century people decided they want to become efficient, he said.

“Let’s destroy things a little less quickly, what?” McDonough said. “Be more efficient doing what? The wrong thing.”

He’s not a fan of corporate sustainability goals that profess to be less bad with the ultimate goal to be nothing.

“The question is really how do we love all the children of all species for all time,” he said. That is our values that allow us to move to principals and behavior, he said.

“Then we have visions,” McDonough said. “And visions without execution are hallucinations.”

The process leads to goals, strategies, metrics and then value, he said. If goals are the benchmark, you don’t get your values, he said.

“We like to start with what is right. What is wrong. What is good. What is bad,” he said. “And less and more come later.”

William McDonough keynote, photo by Steve Rogers.

William McDonough keynote, photo by Steve Rogers.

McDonough’s premise is that businesses, meant to be profitable, produce pollution which is something that they can’t sell. Instead, the circular economy encourages them to harvest their waste and treat it as an asset instead of a liability.

The key is to use commerce to make the change we want to see, McDonough said.

“This century, our century, must and can be the ecological century and then we will have a civilization worth passing on,” McDonough said.

The first order of business is human and ecological health, he said.

The Cradle to Cradle Products Innovation Institute has created a third party standard that certifies company’s products based on five criteria: material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.

McDonough said he first became interested in ecological design when he designed a daycare center in Frankfurt, Germany and he noticed the children were eating the building. So he decided to look into toxicology of materials.

In 1994, he designed new fabrics for Steelcase. He worked with a chemist to reduce the number of chemicals in fabric from 8,000 down to 38. He made a fabric so clean it could be eaten, he said.

He also designed carpet with Berkshire Hathaway and Shaw Industries to create Nylon 6, a carpet without the carcinogens and chemicals that can be reused and recycled. McDonough said the company is essentially storing its materials on the customer’s floor because it wants it back. There is 1.4 billion pounds of carpet waste in America every year, it would be good if it could be reused, McDonough said.

“This is turning into what we are calling the circular economy,” McDonough said.

McDonough wanted to design buildings like trees. He created a building that produced its own energy, purified its water and builds nutrient rich soil.

In 1999, McDonough designed the world’s largest green roof for Ford Motor Company’s River Rouge Truck Planet in Dearborn, Michigan. Saved Ford $35 million in capital expense by not using chemical treatment plants and pipes, he said.

NASA asked McDonough to work on the Mars Space Station. They created a mockup at the Johnson Space Center in Houston. It has the potential to produce 120 percent of the energy it needs and it can purify its own water, he said.

In Amsterdam, McDonough is designing buildings as continuous assets. They are designed to come apart and be put back together as needed or reconfigured for a different use.

In India, he designed a factory that has greenhouses on the roof that allow factory workers to grow food for their families.

In China, McDonough is working on a conceptual city that can feed itself and produce its own power.

“The idea of just saying we’re going to be less bad is not going to cut it with future generations,” McDonough said. “They are going to say what were you thinking or not. Let’s tell the kids we’re going to be less bad but we’re also going to be more good. We’re going to reduce the badness to zero. Fair enough. That’s a noble thing.”

“But we’re really looking for 100 percent fabulous that’s what we’re really here for not nothing – 100 percent fabulous,” McDonough said.

With the carbon positive city, McDonough looks at carbon as a positive in the soil and a negative in the atmosphere. A toxin is a material in the wrong place, he said.

Cities are connected to the landscape. First, cities must do an inventory, study opportunities, assess projects, optimize, execute and share.

“Our job right now is to change the question of commerce itself from a world of limits and greed from how much can I get for how little I give,” McDonough said. “We need to change that question to how much can I give for all that I get.”

At SXSW Eco, Google’s Sustainability Lead Kate Brandt Promotes a Circular Economy

By LAURA LOREK
Reporter with Silicon Hills News

Kate Brandt, photo courtesy of SXSW Eco, taken by Diego Donamaria

Kate Brandt, photo courtesy of SXSW Eco, taken by Diego Donamaria

“Humankind is using up our natural resources at an astonishing rate,” said Kate Brandt, lead of sustainability at Google.

“Each year our economy consumes far more than what our planet can provide,” she said.

Brandt, who previously served under President Obama as the Nation’s first Chief Sustainability Officer, delivered the Monday afternoon keynote address at South by Southwest Eco. The conference kicked off Monday and runs through Wednesday. Her talk focused on the circular economy.

This year, Earth overshoot day landed on August 8th.

“This marked the day that all of us, humankind, exhausted nature’s budget for the year,” Brandt said. “Since then we’ve essentially been operating in an ecological deficit drawing down our local resource stocks, accumulating carbon dioxide in the atmosphere, in other words society’s demand for resources is about what 1.5 earths could provide for us.”

Now that’s just in 2016, Brandt said. The World Economic Forum estimates that by 2030 we are going to have three billion new middle class consumers, she said. And by 2045 the World Bank predicts that the number of people living in cities will increase 1.5 times adding two billion more residents to our urban settings.

“So these sobering statistics I think really highlight the pressing need to revisit the system that we built during the industrial revolution in which we extract something from the ground, make a product or we burn it for fuel and then we ultimately throw it away,” Brandt said.

“At Google we believe that global business should lead the way to driving a new 21st century model in which people’s lives are improved while we can reduce our dependence on primary materials and fuel from fossils,” Brandt said. “And we believe that this can actually be done in a way that makes business sense providing economic return, a community benefit and restoring our natural environment.”

The new model is called the circular economy – “in which materials are unendingly recycled through both the biological and the technical progressions in ways that are restorative and regenerative for the environment,” Brandt said.

“At Google, we established a goal last year that what we want to do is to embed these principals into our infrastructure, our operations and our culture,” Brandt said.

The idea of a circular economy is getting traction now for two main reasons, Brandt said.

“I think there is a growing global recognition that the model we built from the 20th century is not going to serve us for prosperity in the 21st century,” she said.

Also, the circular economy represents this really great new opportunity to unlock new value, new business models that have the potential for a lot of new double bottom line businesses that can have both a positive impact and be profitable, she said.

Last year, a study from the Ellen MacArthur Foundation reported the value of a circular economy in Europe by 2030 could be worth $1.8 Trillion in Euros.

“Just imagine the impact for us in the U.S. economy,” Brandt said.

Google sees opportunities in the circular economy by using renewable energy in its operations, designing out waste from its operations, thinking in systems and thinking in cascades, Brandt said. It has been a carbon neutral business since 2007, she said.

In 2010, Google started the process of buying renewable energy at scale. And since then it has become the largest non-utility corporate buyer of renewable energy in the world.

“What that means is we’ve purchased 2.5 gigawatts of renewable energy and to put that in perspective that’s about the equivalent of taking 1 million cars off the road,” Brandt said.

Also Google committed to invest $2.5 billion in wind and solar projects worldwide, Brandt said.

“And beyond purchasing and investing we’re also looking at how do we use our tools to accelerate the adoption of renewable energy,” she said.

Last year, Google rolled out a tool called Project Sunroof that is available in 42 states in the U.S. that lets homeowners type in their zip code and then Google analyzes all the information it has on their home via Google maps to tell them how much they could save by installing solar on their roof, Brandt said.

“And if you’re interested we can connect you with a solar developer in your area to take the next step,” she said.

Eliminating waste is another area Google has focused on.

“Today across our global data center operations we’re already diverting 86 percent of our waste from landfills,” Brandt said.

A couple of weeks ago, Google made a pretty bold announcement to commit to zero landfill waste across its global data center operations, she said.

“That last 10 to 20 percent of diversion is where it really gets tough,” Brandt said. “But that’s where we are really going to find those opportunities to design waste out of our system all together or to enter into really interesting community partnerships.”

Kate Brandt at SXSW Eco, courtesy photo by Diego Donamaria

Kate Brandt at SXSW Eco, courtesy photo by Diego Donamaria

For example, Google has a data center in Douglas County, outside of Atlanta. It partnered with Douglas County on a water reuse system to cool its data center. Another example of waste reduction is a Google data center in Hamina, Finland created in a refurbished paper mill from the 1950s.

In Google’s offices in its hometown in Mountain View, California, the company has already achieved about 86 percent landfill diversion. It has a really big corporate composting program with the city. It also uses a system called Lean Path to track food and this year the technology enabled the company to avoid more than 392,000 pounds of food waste from going to landfills, Brandt said.

In one of the most striking examples, Google saves hundreds of millions of dollars every year by managing its servers effectively, Brandt said. It first focuses on maintenance and using the servers as long as possible. Next, it refurbishes old servers and re-manufactures them. Then it sells parts to secondary markets and what’s left it recycles.

“Since we started building our data centers back in 2007 when Gmail was just a kid we were really laser focused on energy efficiency,” Brandt said. “As a result, today our data centers are about 50 percent more efficient than the industry average.”

Also through machine learning applied to its data centers Google is able to reduce its energy costs by another 40 percent. It created an algorithm that learns how the data center servers and cooling system operates and then it can turn all of the dials in just the right way to optimize the system.

“This points to huge opportunity for any industrial setting,” Brandt said.

Lastly, Google worked with Healthy Building Network to create a tool called Portico to help people understand the toxins in building materials. Brandt said to truly enable a circular economy where materials can be cycled through the loop and unendingly utilized – you need to know what are in the materials.

In 2011, Google wanted to eliminate toxic materials from its buildings. It partnered with Healthy Building Network to create Portico, a web-based application designed to provide more information about building materials. Last week, Healthy Building Network and Google announced plans to make Portico available to everyone. They also announced Perkins + Will, The Durst Organization, Harvard University, and HomeFree Affordable Housing Cohort joined Portico as founding partners.

And Google is working with the Ellen MacArthur Foundation on solutions to create better concrete. It is using powdered recycled glass in concrete to substitute for more toxic additives like fly ash.

Lastly, Google plans to take an open sourcing approach to its efforts in the circular economy to enable wide adoption of its business models, Brandt said.

Google would like to become the global reference point for circular economy in the built environment, Brandt said. It will provide thought leadership, help policy makers and provide best practices.

“So in conclusion we believe that a global business should lead the way to improving people’s lives while reducing or even eliminating dependence on primary materials,” Brandt said. “And we believe this can be done in a way that makes business sense, providing economic returns, social benefit and critically positive environmental impact.”

Editor’s note: this article has been updated to clarify the relationship between Google and Healthy Building Network in creating Portico.

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