Category: Austin (Page 110 of 317)

Wounded Warriors Push Improvements in Prosthetic Technology

By LAURA LOREK
Publisher and reporter with Silicon Hills News

Melissa Stockwell, U.S. Paralympic Bronze medal winner. Photo courtesy of Ottobock.

Biomechanical technology is enabling wounded warriors to live full lives and do incredible things like pilot a plane, ski, skydive and so much more.

And Ottobock’s prosthetic technology is helping to bridge the gap between human limitation and human potential, said Cali Solorio, marketing manager with Ottobock North America, based in Austin. She moderated the South by Southwest panel on “How wounded warriors are transforming biotech” Friday morning at the Austin Convention Center.

“These devices really help these individuals and other amputees live a fuller life and give them freedom of movement” Solorio said.

Ottobock, which is a division of Otto Bock Healthcare GmbH, based in Duderstadt, Germany, created the X3, an advanced microprocessor prosthetic leg, in a collaboration with the U.S. military.

The highly inspirational panel featured three wounded warriors who have become athletes and accomplished amazing goals with their prosthetic legs. And in the process, they pushed Ottobock to develop even more technologically advanced prosthesis.

Having a prosthetic limb doesn’t limit a person, and can challenge them to push the limits of their abilities, said Melissa Stockwell, one of the panelists. She won a bronze medal in the Rio 2016 Paralympic Games in the sport of Para triathlon. At 24, she was the first female from the Iraq war to lose her limb in active combat.

Stockwell did most of her recovery at Walter Reed National Military Medical Center and that’s where she met Heath Calhoun, an Army veteran who had lost both legs in combat in Iraq. They pushed themselves in physical therapy to do more and more each day.

“It’s like you feed off each other and what each other can do,” she said.

During her rehabilitation time at Walter Reed, Stockwell saw others that had worse injuries and she started to accept the loss of her leg and find her new normal.

“Almost 13 years later I’ve done more with my life with one leg than I ever would have done with two,” she said.

Calhoun lost his legs during combat on Nov. 7th, 2003 at the age of 24.

“It was a completely life changing incident as you guys can imagine,” Calhoun said. “I had a year and half old son and I didn’t really know where life was going to take me.”

In a wheelchair, he couldn’t perform his duties in the Army anymore. And he struggled for two and a half years to learn to walk and to learn to use his prosthetic legs.

“It wasn’t until about four years down the road I got comfortable with my legs. Then I began driving, living life,” he said.

He didn’t really notice the transition to prosthetics until the day his first leg broke.

“Then I realized how much a prosthetic had become a part of me,” he said.

U.S. Air Force Captain Christy Wise lost her leg in April of 2015 when she was struck by a hit and run boat while paddle boarding in Florida. She had just returned from Afghanistan.

“For me it was always how do I get back to what I was doing before,” Wise said. “I’m not going to let this change me, I’m just going to have to learn some more tricks.”

The community of wounded veterans help each other, she said. She’s the first female amputee who returned to flying in the Department of Defense.

“Five guys did it before me,” she said.

All five of those U.S. Air Force pilots called her in the hospital to encourage her to recover and take steps to get back to being a pilot again.

And despite her injury, Wise returned to flying and piloted her first C-130 flight in July of 2016. She also recently participated in the Invictus Games as an athlete and is training to participate in the Paralympics.

“If you can do everything else everyone else is doing, you’re taking the choice out of their hands,” she said. “They can’t say no.”

Veterans push technology and innovation forward because they want to get back to active duty, Wise said.

“We just don’t take no for an answer,” Wise said.

But it’s not just wounded warriors that can benefit from the technologically advanced prosthesis, she said.

“Life just happens,” she said. “We’re here to show everyone that it is possible to live a full life.”

In fact, Wise said she had terrible landings skydiving when she had two legs and now she has great landings.

The X3, which is waterproof, has different settings that allow for different movements, said Stockwell.

“It’s pretty fascinating to see the change in development and technology throughout the years,” Calhoun said.

He got his first set of legs in 2004 and he shorted out both legs in 2007 from water at a concert, he said. He is now an Alpine skier and he plays hockey in his prosthetic legs.

“It’s made our lives possible to be as active as we are,” he said. “I’m forever grateful for the technology I have.”

Still, he would like to see even more improvement. He envisions a prosthetic leg linked through a neural network to his brain that would allow him to control his leg and his foot. For example, he likes to ride Harley Davidson motorcycles and he would like to shift with his foot.

Stockwell has all different kinds of prosthetics that allow her to move better in different sports. She has a bike leg featuring a knee with a free switch hinge and a carbon fiber foot and for running, she has a carbon blade with a foot.

Wise has five prosthetic legs and she has named them all. Her everyday leg is named Xenia after the Princess Warrior, her water leg is Ariel. And her bike leg is called Pedalina.

“I get a new leg for a new activity and I have everyone come up with names for it,” she said. “I know that I’m lucky, a lot of civilians don’t have five legs.”

Calhoun said he has everyday legs, running legs, biking legs, but he uses those so he can walk all day and do every day activities.

“My goal is just to get back to being a regular guy,” he said.

It’s becoming more accepted now to see someone with a disability and the media plays a big part in that by showing people with prosthetics on television, Stockwell said.

And kids are growing up and seeing people with prosthetic legs more often and they think they are cool, she said. Her leg is patriotic and is painted red, white and blue and features stars.

“I enjoy showing my leg off,” Stockwell said. When a kid says, he look it’s a robot and points to her, she thinks that is great.

It has gotten more and more accepted, Calhoun said.

“They see Ironman and they think you’re a transformer,” he said. “They don’t look at people any differently. They just see something that is cool.”

People need to understand that people with disabilities are people, Calhoun said.

“This is how I get around during the day, it’s not who I am,” he said.

Austin Shows Off its Best VR/AR Startups

Woman in virtual reality headset enjoying her experience.


By HOJUN CHOI
Reporter with Silicon Hills News

The virtual and augmented reality industry has teased our imaginations for years now, introducing potential for audiences to reach new levels of immersion in their everyday lives.

At this year’s “Austin’s Best VR/AR Startups” panel, five local startups from Capital Factory’s accelerator program showed SXSW attendees exactly how they’re working to bring these imaginations into the market.

Axon Virtual Health’s founder Andrew Caven said virtual reality could help make the visit to the doctor a more pleasant experience for children, averting attention away from objects that induce fear and anxiety in children. In other words, they don’t have to stare down that damn needle; they can enjoy an informative game or puzzle during a procedure.

Caven told Silicon Hills News that the company has also participated in a study at The University of Texas at Austin’s psychology department to work with adults in a hospital setting.

“Imagine you’re stuck in a hospital for a couple of days,” Caven said. “We could walk you through deep breathing and meditation techniques using VR and change the way you experience pain over the course of those days.”

Attendees also got a sneak peak into RadixVR, a company that is developing a way to experience virtual reality content without the burdens of a headset. Richard Kerris, an advisor of the company, said users will be able to enter a pod in which the interior is plated with monitor screens.

The startup’s chief executive officer, Chris Linn, told SXSW goers that the company expects an official launch later this summer.

“If you’ve watched John Wick and want to act out those scenes afterwards with a headset in virtual reality, we could create an opportunity where you could do it,” Linn said.

Hauoli, a spinout from the University of Texas, uses sound tracking technology to streamline the way digital and real objects interact with one another in augmented reality. Lili Qiu, the chief technology officer for the startup, said motion tracking technology in it’s current state is insufficient when it comes to giving augmented reality users the ability to seamlessly interact with their surroundings. Qiu’s company seeks to use sound measuring technology in order to provide for better motion tracking.

Qiu, who has been a computer science professor at the University of Texas for more than ten years, told Silicon Hills News that the experience of changing from an academic to an entrepreneur has been both challenging as it is rewarding.

“I was mainly focusing on my research, but my students and I recently developed this very exciting technology, and we were able to see the commercial landscape for this technology,” Qiu said

Virtuix presented audiences with “The Omni,” a product that operates similar to a treadmill to allow users to walk inside the games they are playing in virtual reality. Jan Goetgeluk, the chief executive officer of the company, said prices currently range from $3,000 to $5,000 per unit, and are largely sold to arcades and theme parks. He said his vision, however, is to ultimately make these machines popular in the home setting.

“Hardware is very difficult; this is a product that has not been made before,” Goetgeluk said. “So to get the whole supply chain lined up and dialed in, it took a lot of time and effort.”

Thrillbox’s founder Benjamin T. Durham said his company focuses on collecting data to help virtual reality content providers to improve user interaction. He said the company’s technology can be used to collect information on how users of virtual reality respond to the content that is presented by tracking head motion.

“We let the data speak to you about what was good and bad about the content, so in the future you can produce better content,” Durham said.

The panel, presented by Capital Factory, gave five minutes to each of the five startups and allowed for a question and answer session from three guest speakers: Shel Israel from Transformation Group, Stephen Saltzman from Intel Capital and Will Mason from Upload VR.

Joshua Baer, co-founder of Capital Factory, told Silicon Hills News that he thinks augmented reality and virtual reality will have different paths in reaching mainstream usage, but also said it will be interesting to see how these technologies converge in the future.

“In virtual reality, I think it will be led by gaming and entertainment. In augmented reality, it will be led more by business applications,” Baer said.

Correction: This article has been updated to clarify a quote and include additional information.

Australia Tech Showcased at SXSW Interactive

For the first time, the Australian Trade and Investment Commission, known as Austrade, is officially leading a delegation to South by Southwest Interactive to promote Australian innovation and ingenuity.

The group includes seven startup companies.

“With Austin emerging as a technology hub and SXSW Interactive regarded as a coveted global launching pad for start-ups, a hunting ground for tech investors, a laboratory for innovative and forward thinking companies, makes it an ideal platform to showcase Australian capabilities,” Nicola Watkinson, Austrade’s Senior Trade and Investment Commissioner for USA and Canada said in a news release.

“Australia’s economic transition is driving opportunities in digital technologies across almost every sector of the economy,” she said.

Digital technologies are forecast to contribute $104.5 billion to Australia’s economy in 2020, up from $59.3 billion in 2014. Australia’s digital economy is also projected to expand from 5 percent to 7 percent of gross domestic product

Austrade will have more information at the Australia Lounge at the SXSW trade show from March 12 to March 15. The booth will feature a ‘Experience Australia’ virtual reality showcase of Australian nature, coastal and wildlife experiences which explains why Australia is the ideal holiday destination.

There will also be a pitch competition featuring Australian software and hardware companies on Monday, March 13th from 2 p.m. to 5 p.m. in Salon A of the Hilton Austin downtown. A networking reception will immediately follow in the same room from 5 p.m. to 6 p.m.

And on Tuesday, a panel session on Australia: Your Gateway to Doing Business in APAC will be held at 9:30 a.m. in the Hilton Austin downtown, Salon A.

“Australia’s economic transition has led to demonstrated strong capabilities in areas of Fintech, Edutech, Agritech and SaS,” Watkinson said. “It has seen the rise of internationally regarded companies like Atlassian, Big Commerce and Data61 emerge and are all Australian.”

Full disclosure: Australian Trade and Investment Commission is an advertiser with Silicon Hills News.

Silicon Hills News’ Ideas to Invoices Podcast Launches at SXSW

Silicon Hills News announces the launch of our new podcast: Ideas to Invoices, featuring Austin and San Antonio entrepreneurs and stories about how they built their companies.

The first three interviews are now available for download in iTunes. The latest interview features Bob Metcalfe, inventor of Ethernet, Internet Pioneer, partner emeritus with Polaris Ventures, pundit and publisher with InfoWorld and now Professor of Innovation in the Cockrell School of Engineering at the University of Texas at Austin.

The second interview features Joseph Kopser, co-founder of RideScout, the Bunker Labs Austin and now co-founder of Grayline, a corporate consulting firm.

And the first interview is with Michelle Breyer, co-founder and President of Texture Media and Naturally Curly.

I’ll be writing up separate posts featuring each of the entrepreneurs in coming weeks. We’ll be posting a new interview every week with a successful local entrepreneur so subscribe, rate and review us in iTunes. And thanks for listening.

This podcast is made possible from our successful Kickstarter campaign. We would like to thank all of our sponsors and backers.

A Techstars Austin Startup: Chowbotics Lands $5 Million in Funding

Chowbotics, which participated in the Austin Techstars 2016 cohort, just announced it has received $5 million in funding.

The company, which is now based in San Diego, received its Series A funding from Techstars Ventures, Foundry Group, Galvanize Ventures and the Geekdom Fund.

It also changed its name from Casabots to Chowbotics.

“The use of robotics in food service is an exciting new area. We believe Chowbotics is the number one company in this emerging space and are thrilled to invest in its growth,” Jason Mendelson of The Foundry Group, said in a news release.

Chowbotics makes a robot, Sally, that prepares fully-customized, fresh salads. The robot’s technology, with patents pending, can also make other types of dishes for Mexican and Indian food.

David Cohen, Founder and co-CEO of Techstars and Mendelson will join Chowbotics’ Board of Directors.

Deepak Sekar, Ph.D., an inventor with more than 100 issued patents, to founded Chowbotics to make food preparation fun by automating tedious, repetitive tasks with robotics.

Chowbotics previously raised $1.3 million in seed funding from the Central Texas Angel Network, Techstars Ventures, Galvanize Ventures, Geekdom Fund, v1 and an owner of 15 McDonald’s restaurants.

Capital Factory and moovel Launch a Transportation Technology Accelerator

moovel smartphone app, photo courtesy of Daimler.

It’s no secret that Austin has traffic and congestion problems.

So Austin seems like the perfect place for Capital Factory to team up with moovel North America, a division of Daimler AG, the maker of Mercedes-Benz, to launch MobilityX, a transportation technology accelerator.

MobilityX will be part of Capital Factory, a startup accelerator and coworking space downtown. It will focus on “fostering the growth of new mobility-as-a-service companies and bring innovation solutions to the transportation sector,” according to a news release.

“We’re excited to team up with moovel to foster innovation in the transportation industry,” Joshua Baer, founder and executive director at Capital Factory, said in a news release. “This program will provide an unparalleled opportunity for transportation and mobility startups to plug into the Daimler network for industry advice, customer feedback and new business opportunities.”

The MobilityX accelerator will include access to experienced mentors from Capital Factory and to Daimler executives. Entrepreneurs will have the option to participate in events such as a “Mobility Think Tank,” hackathons, and various workshop discussions. It also includes office space.

“As an integral part of Daimler’s mobility strategy, which encompasses mobility platforms and services, moovel is excited to collaborate with the startup community to develop the next generation of mobility solutions,” said Nat Parker, CEO of moovel N.A. “Capital Factory will provide the MobilityX program the structure, resources, and pipeline of talent it needs to thrive.”

Entrepreneurs interested in applying for the MobilityX accelerator program can visit MobilityX.CapitalFactory.com.

moovel previously had an office in Austin run by Joseph Kopser, founder of RideScout. That office closed last year and moovel consolidated operations to its headquarters in Portland, Oregon.

TurnKey Vacation Rentals Lands $21 Million in Funding

A TurnKey vacation rental home in Sonoma, Ca. Courtesy photo.

TurnKey Vacation Rentals, one of the nation’s largest vacation rental management companies, Thursday announced it has received $21 million in funding.

The Austin-based startup received the funding from Adam Street Partners which led the Series C round along with existing investors including Altos Ventures, Silverton Partners and prominent travel industry angel investors.

To date, the company has raised $41 million in funding since its founding in 2012.

The company plans to use the funds to expand into new markets and to continue to develop its mobile technology platform.

“On the eve of the South by Southwest Conference in Austin, the timing couldn’t be better to fund the next stage of TurnKey,” Jeff Diehl, managing partner and head of investments at Adams Street Partners, said in a news statement. “TurnKey is an innovative and highly successful company that is setting a new standard for the private accommodations industry, and we’re excited to partner with the management team.”

TurnKey provides vacatioon rental management services for homeowners who rent out their houses in 40 markets in the United States. Co-Founder John Banczak, formerly with HomeAway, BedandBreakfast.com and Hotwire and co-founder and CEO T.J. Clark, formerly with Hotwire, IAC, Limohn os.com, lead the company.

“This year, TurnKey will roll out virtual tours, floorplans and 3D models of all its homes, along with omni-channel communications that enable guests to communicate via phone, email, SMS or chat,” according to a news release. “TurnKey will also launch the next generation of the TurnKey HomeDroid, an in-home tablet that has extensive information for guests, from how to use the home to the location of the nearest gas station.”

Ten SXSW Interactive Events Highlighting the Austin Tech Community

Systema Solar at SXSW Music 2016 photo by Tim Strauss, courtesy photo

A lot of locals have left town and rented out their homes on HomeAway and AirBnB to pay for their vacations.

This is an early indicator that it’s time for Austin’s largest, and one of the world’s largest, technology, music and film conferences: South by Southwest.

This year, Hugh Forrest, director of programming at SXSW, is writing several curtain raiser posts on Medium. Check them out to stay in the loop. He even did three posts highlighting Austin speakers: part one, part two and part three. He also wrote 15 Geekiest Geeks including William Hurley, known as Whurley, co-founder of Honest Dollar and Chaotic Moon. And I don’t think he even hit them all. (Austinite and Gaming Pioneer Richard Garriott de Cayeux will do a session on explore/create and has a new book out.) That just goes to show how many innovators Austin has speaking this year.

It’s also that time of year when you look at your online calendar and realize you have to be at five places at the same time. So in this post, Silicon Hills News attempts to make life easier by highlighting ten events of interest to the Austin technology community and those outside of Austin that want to get a taste of the local tech scene. (Some require badges, most don’t – but check with the host to make sure you’re good to go.)

1. Austin Tech Happy Hour– Bryan Menell hosts this long-standing tech happy hour at the Dogwood at 715 West 6th Street starting at 5:30 p.m. tonight. This is the 10th year in a row for the pre-SXSW Austin Tech Happy Hour. It is an unofficial event so no badge is required.

2. The Austin Technology Council kicks SXSW off right with its annual party tonight at the Belmont at 305 West Belmont. The party kicks off at 6 p.m. and runs until 9 p.m. and bring your dancing shoes to kick up your heels to the band: Encore.

3. Austin Open Coffee hosts a special SXSW edition at Atlassian Austin on Tuesday, March 14 from 9 a.m. until 10:45 a.m. (Bonus: The view from the Atlassian office is spectacular and they have good coffee too!) Argh! Looks like it’s sold out. Maybe you can bum a ticket off someone if you know someone in the know.

4. One of our favorite parties of the year is an invite-only gathering called the Entrepreneur’s Lounge that takes place nightly starting Friday at Fogo de Chao, right next to the convention center. Laura Beck and Bart Bohn put on this soiree that attracts the who’s who in the Austin community and beyond. It’s a great place to grab a drink, talk about the day’s events and rub elbows with the best and the brightest in the Austin tech community. And it’s turning 10 years old this year! The only problem is there is a LIST. You have to be on the LIST to get in.

5. And that brings us to another local gathering of top VCs, startups and other distinguished guests at the Rattle Inn called Hometown Hangover Cure, put on by Austin Ventures. It takes place on Sunday starting at noon and features an awesome Bloody Mary bar and hand printed (on the spot) T-shirts and a selection of great bands. This is also an invite only affair with a LIST. So make sure to get on the LIST and RSVP.

6. New this year is the SXSW Startup Crawl, put on by Joshua Baer and his team at Capital Factory in the heart of downtown Austin, is an official event. The fun kicks off Monday night at 5 p.m. and runs until 10 p.m. at various tech offices around town. The main event is at Capital Factory and features startup showcasing their companies at tables at Capital Factory. The event even has its own App with a detailed map on all the companies participating. It’s a great way to see inside some of these fabulous offices and meet the people behind some of Austin’s most enterprising companies.

7. WeWork is offering SXSW attendees a quiet place to catch their breath and work from Friday, March 10 – March 19. It is hosting “Recharge Oasis” for $25 FOR THE WHOLE WEEK. That also allows temporary members to attend an innovation panel, and participate in daily fitness classes, lunches, cocktail experiences and several parties. Of note, on March 15th at 4 p.m. WeWork is hosting an Investor Cocktail Hour featuring Bulleit Bourbon Cocktails.

8. General Assembly and SXSW are putting on a special series of workshops on everything from how to code to data science at General Assembly Austin kicking off at 11 a.m. on Saturday and running through Sunday at 4:30 p.m. And this might be one of the greatest bargains at SXSW because all of the workshops are FREE!

9. For SXSW badgeholders, the University of Texas at Austin is hosting two days of panels, parties and exhibits at UT Live. Of note is “Transforming Ideas Into Ventures” on Saturday at noon at 3TEN ACL Live for a panel discussion on innovation. The panel features “George Georgiou, startup co-founder and named one of the top 100 Chemical Engineers of the Modern Era (American Institute of Chemical Engineers), Nanshu Lu, startup co-founder and named one of 35 Innovators Under 35 (MIT Technology Review), Clint Bybee, co-founder and managing director of ARCH Venture Partners and Melissa Repko, tech, innovation and entrepreneurship reporter for The Dallas Morning News.”

10. In the 2nd Street District at Galvanize Austin, the focus is on diversity and tech inclusion with the Tech Inclusion Austin event on Wednesday, March 15th starting at 5:30 p.m. and featuring talks and panels on “jobs, access and opportunity, empathy and ally ship, inclusive and accessible design, creating inclusive teams and more.”

And for your listening pleasure while you fly or drive into Austin or walk around the beautiful city, tune into hear the stories of successful entrepreneurs who have built companies in Austin with Silicon Hills News’ Ideas to Invoices podcast which just launched for South by Southwest. Download the first few episodes on iTunes and be among the first to hear it.

Correction: This article was updated to reflect the $25 cost for WeWork’s program is for the whole week, not the day.

Spotlighting Women Panels at SXSW Interactive 2017 on International Women’s Day

International Women’s Day is a great day to highlight some fantastic events at South by Southwest Interactive of interest to women.

Here’s some panels to check out.

Women get less venture capital then men. But lots of people are focusing on that now with hopes of changing the status quo. Here’s two panels focused on investing in women.

FRIDAY

Empowering a Billion Women by 2020

It takes place starting at 5 p.m. on Friday, March 10th in Salons 5 and 6 at the JW Marriott.

The speakers include Ingrid Vanderveldt with EBW2020, Lili Hall with Knock Inc., Stephen Evans-Freke with Auven Therapeutics and Tina Tchen with the U.S. government.

“EBW is “changing the world by changing the ratio” with data driven solutions in industries that create economic and social impact for women and girls across industries and borders. Additionally, and with the help of our partners, ultimately reaching our goal of Empowering a Billion Women by 2020. In 2017 we will be leveraging our access, collection and analysis of women owned businesses worldwide to release The EBW Economic Data Platform and EBW Global Economic Reports on Women’s Entrepreneurship to bridge and accelerate the mutual investments between global brands and women entrepreneurs they seek to connect and do business with,” according to its panel description.

SATURDAY

Women in Entrepreneurship

Takes place is Salon H at the Hilton Austin Downtown starting at 9:30 a.m. on Saturday, March 11th.

The speakers include Lauren Gilchrist with Pivotal Labs, Dyan Gibbens with Trumbull Unmanned, Congresswoman Mimi Walters and Congresswoman Robin Kelly.

“Women-led private technology companies are more capital-efficient, achieve 35 percent higher return on investment, and, when venture-backed, bring in 12 percent higher revenue than male-owned tech companies. Yet women owned businesses are significantly less likely to win VC backing, and if they do, often wind up disqualified from being deemed a women owned business by the government. What should governments be doing to encourage women entrepreneurs? What should they stop doing to discourage women entrepreneurs?,” according to the panel

Why Women in Tech Matter

It takes place at the JW Marriott. Salon A-B, Saturday, March 11 at 3:30 p.m.

Austin’s William Hurley, known as Whurley, CEO of Honest Dollar, is participating in this panel with Unoma Okorafor with Waaw Foundation, Niamh Scanlon and Doreen Bogdan-Martin with ITU.
They panelists will discuss the importance of gender balance in the field of technology. “ITU, the UN ICT agency, is leading innovative solutions to close the gender gap. This session highlights successful strategies to get more women in tech and why it matters,” according to the panel description.

SUNDAY

Elephant on Madison Avenue

It takes place on Sunday, March 12th starting at 12:30 p.m. in Ballroom EFG of the Austin Convention Center.

Speakers include Austinite Leslie Wingo of SandersWingo, Lisen Stromberg of the 3% Movement, Bradley Jakeman of PepsiCo and Michele Madansky of Michele Madansky Consulting.

“In a follow up to the SXSW 2016 Elephant in the Valley Keynote, the Elephant on Madison Avenue Featured Session will discuss sexual harassment and gender bias in the advertising industry and how it compares to tech.
The results of The Elephant in The Valley shed light on some of the conscious and unconscious biases that women in tech experience on a daily basis. After hearing about the research at last year’s SXSW Keynote, The 3% Movement decided to run a similar study to gauge how women in advertising (and especially in creative fields) are experiencing these biases. In this panel we will share some of the results from Elephant on Mad. Avenue and have a conversation about what agencies and the industry as a whole are doing to ensure more women get promoted and thrive in the agency environment. We will also consider how Silicon Valley compares to Madison Avenue for women in these industries.”

MONDAY

Beyond the Bottom Line: Setting a New Bar for VC

It takes place starting at 9:30 a.m. at the Hilton, room 400 on Monday, March 13th

This panel features Sara Brand, co-founder of True Wealth Ventures, a $20 million fund focused on investing in women-led startups, along with Jenny Abramson of Rethink Impact, Mike Nellis of the Austin Community Foundation and Pam Ryan with the Tingari-Silverton Foundation

Female Investors Talk Investing in Women
It takes place at the Hilton in room 402 starting at 12:30 p.m. on Monday, March 13th.
The panel discussion features Sukhinder Singh Cassidy with theBoardlist, Susan Lyne with BBG Ventures and Theresia Gouw with Aspect Ventures.

The Future of Connection

It takes place at 11 a.m. on Monday, March 13th at 11 a.m. in Salons 5-6 at the JW Marriott.

Julia Boorstin with CNBC interviews Whitney Wolfe, founder of Bumble, one of the fastest growing dating apps in the country. Wolfe, who formerly worked at Tinder, founded Bumble in Austin and recently was named to the Forbes’ 30 under 30 list.

TUESDAY

Badass Buying Power: The Rise of the Millennial Women

It takes place starting at 3:30 p.m. at the Hyatt Regency, Zilker Ballroom on Tuesday, March 14.

The speakers include Jon Birger with Fortune Magazine, Kristina Durante with Rutgers University, Edwin Beadle with American Honda Motor Co. and Samantha Skey with SheKnows Media.

“Since 2000, one-third more women than men have graduated college, a topic Jon Birger explored in his book DATE-ONOMICS. With greater education comes greater income: Wages for U.S. women age 25-34 have risen 13% since 1980 whereas men’s have fallen 20%. Indeed, Millennial women are so outpacing men in education, it’s inevitable they will be their generation’s high earners. What does this mean for the future of advertising? The rise of Millennial women portends big change in how luxury cars, jewelry and other premium products once purchased mainly by men will be marketed. Translation: opportunity for advertisers who recognize the shift—and peril for those who don’t” according to the panel description.

SXSW.edu Spotlights Hidden Figures and a Need for Diversity in STEM Fields

By LAURA LOREK
Publisher and Senior Writer with Silicon Hills News

The importance of diversity and inclusiveness to solve tough problems and to spur innovation is one of the great lessons from the film Hidden Figures.

The movie recounts the story of Katherine Johnson, Dorothy Vaughn and Mary Jackson, brilliant African American women who worked as mathematicians for NASA. They were pioneers in the space race and they helped to launch Astronaut John Glenn into orbit in his Mercury capsule Friendship 7.

“They were able to bring these women in with different backgrounds and different perspectives. And they were able to contribute so significantly to the success of our first American being able to orbit the earth,” said Camille Alleyne, associate program scientist for the International Space Station Program at NASA’s Johnson Space Center. She has done rocket engineering and space craft design for more than two decades.

Alleyne spoke on a panel at SXSW.edu following the screening of the movie Hidden Figures Monday night at the Stateside Theater in downtown Austin for a packed crowd. Twentieth Century Fox Home Entertainment and Journeys in Film sponsored the event.

In the film, the female NASA mathematicians, known as “computers” dealt with racial prejudice as well as gender discrimination during the 1950s and 1960s. And despite lots of obstacles, they contributed significantly to the nation’s space program.

Author Margot Lee Shetterly, the daughter of a NASA Langley researcher, wrote the book, upon which the movie is based.

“I couldn’t do what I’ve been able to do for the last 21 years without the trail these women blazed for people like me,” Alleyne said. “So I am clear that I stand on the shoulders of giants.”

Their pursuit of excellence despite all the obstacles they faced is truly “mind blowing” and “awe-inspiring,” Alleyne said.

“In the face of adversity, these women persevered,” Alleyne said. “They were determined.”

One of the best parts of the film is it exposes everyone to the vital role African American women played in the space race, said Natalie Coleman, CEO of After the Peanut, a company focused on STEM education. Throughout our society, there are more hidden figures and their stories need to be told, she said. More people need to be exposed to African American scientists, engineers and innovators, she said.

After the Hidden Figures movie came out, NASA created a Modern Figures toolkit to give educators, parents and others more information about pursuing careers in science, technology, engineering and mathematics.

Eileen Mattingly, director of education for Journeys in Film, said teachers can use the film to help kids visualize a certain era of time or a social issue.

“This film is wonderful for that,” Mattingly said. “If you want to understand what is happening in foreign policy today it’s really important to understand the history of the Cold War. And to our kids today, that’s ancient history.”

Hidden Figures helps people understand the Cold War and the pressure people were under when the Russians launched Sputnik and further ignited the space race in the U.S.

“Why did people even break the barriers that prevented people of certain racial groups or women from working at NASA?” Mattingly said. “Why did the federal government do that? Partly because of the competition.”

Teachers can also use the movie as a springboard to get kids inspired and excited about doing something, Mattingly said.

On Tuesday, Journeys in Film will host a workshop to share curriculum based on the Hidden Figures film, said Rafranz Davis, executive director of professional and digital learning for Lufkin ISD. She moderated the panel.

Hidden Figures will inspire generations to come, Alleyne said

“I literally lived the life these three women lived,” she said. “Having our story: African American women, scientists and engineers in the space program our story being told it was just mind blowing for me.”

One person can shift something into another direction, Coleman said. She encouraged people to take action and do something for their family, community, school or business.

“Because the power of one is very significant,” she said. “This movie started with one person who wrote a book and it’s going to change the shape and the landscape of America for certain for years to come.”

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