75466_shelfbucks_logoSelfbucks, which makes dynamic marketing platforms for retail stores and brands, announced this week it has closed its Series A funding and raised $6.5 million.

To date, the Austin-based company, founded in 2013, has raised $11.5 million, according to its CrunchBase profile.

With the latest funds, Shelfbucks plans to rollout its platform nationwide to even more stores. In particular, it is targeting grocery, drug, mass, specialty retailers and consumer packaged goods brand companies. The company is also hiring engineering and sales employees.

Shelfbucks’ SmartShelf and SmartDisplay platform lets stores offer coupons and other specials to customer in-store via a smartphone.

“Shelfbucks has been on a steady growth track based on market demand for our platform to deliver a better shopping experience for consumers while enabling retailers and CPG companies to measure and improve the performance of their in-store marketing campaigns,” Erik McMillan, CEO of Shelfbucks, said in a news release. “This latest round of funding will help accelerate our growth, as well as enhance the scale and speed of our production, installation and support processes for leading retailers and brands.”