Mass Relevance closes on $3.3 million in venture financing

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Mass Relevance announced Wednesday that it has closed a $3.3 million venture capital funding round. Austin Ventures led the series A round and other investors included Battery Ventures, Floodgate Fund, Allegro Venture Patners and Metamorphic Ventures. Mass Relevance plans to use the money to accelerate its growth. Sam Decker, the company’s founder and CEO, said [...]

CrunchFund invests in Socialware

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CrunchFund announced its investment in Austin-based Socialware in an extension to a $7 million venture capital round. Michael Arrington, founder of TechCrunch, created CrunchFund along with Patrick Gallagher and MG Siegler, to invest in early stage startups. Socialware, which was founded in 2008 and has raised $14 million, is a mature company with 50 employees [...]

Mass Relevance plans to triple in growth in 2012

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In the old days, people yelled at their TVs. In the digital age, people can tweet their opinion to a television show. And the show just might tweet back with a special offer or advertisement. That’s the sweet spot of an Austin-based startup called Mass Relevance. “It’s a growing trend to integrate social conversations into [...]

Hurricane Party reinvents itself as Foreca.st

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Eric Katerman, one of the founders of Austin-based Hurricane Party, spoke at Austin Startup Week at the Tiniest Bar in Texas. He said the team at Hurricane Party spent a year building a product that no one really wanted. They’ve since created Foreca.st, which is in Beta testing. Hurricane Party was party of The Capital [...]

Austin-based Mass Relevance partners with Twitter

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Twitter wants to harness the power of TV to encourage people to log on to the micro-blogging site. To that end, it struck up a partnership with Austin-based Mass Relevance today. Mass Relevance created a content curation system for an estimated 250 million tweets each day. For example, NBC’s The Voice used Mass Relevance’s platform [...]