Vista Equity Partners Backs Austin-based YouEarnedIt

Autumn Manning, co-founder and CEo of YouEarnedIt, courtesy photo.

YouEarnedIt, a startup focused on rewarding employees at companies, has landed an investment from Vista Equity Partners, based in Austin.

The Austin based startup also received investment from its previous investors, Ridge Ventures and Silverton Partners. It did not disclose the financial details of the deal. Previously, YouEarnedIt raised $8 million in venture capital.

“It has always been my vision to push the boundaries of employee engagement and give companies a better way to support their people and amplify their culture,” Autumn Manning, co-founder and CEO of YouEarnedIt, said in a news statement. “To be working with Vista – one of the best software investors available – to grow our presence in the HR software market is great validation for what we have built at YouEarnedIt and where we can go from here.”

The company, founded in 2013, plans to use the funds to hire additional employees, on further product development and sales and marketing.

“When Autumn and I launched YouEarnedIt, we understood that the importance of prioritizing culture to build incredible teams and companies was pivotal for businesses to succeed,” Kenny Tomlin, serial entrepreneur and co-founder of YouEarnedIt, said in a news statement. “

YouEarnedIt works with more than 400 customers worldwide. Since last January, when Vista raised $6.5 million in Series A funding, the company has doubled in size and overhauled its employee engagement and rewards platform.

“Employee engagement and productivity continues to be a top focus for companies,” René Yang, principal at Vista Equity Partners and co-head of the Endeavor Fund, said in a news release. “YouEarnedIt’s innovative approach to employee engagement provides a true platform for companies to enhance their culture of engagement and create incredible transparency across the organization. We are thrilled to be partnering with YouEarnedIt to help the business continue its strong trajectory of growth.”

YouEarnedIt also added James Mann as its Chief Financial Officer and Michael Logan and Executive Vice President of Sales.

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