Tiff’s Treats Lands $25 Million in Funding

Austin’s homegrown fresh baked cookie delivery company, Tiff’s Treats just closed on $25 million in funding to accelerate its national expansion.

Tiff’s Treats, started by former University of Texas at Austin students Leon and Tiffany Chen in 1999, now has more than 700 employees at 34 stores in Texas and Atlanta. They will soon open a Nashville store in Tennessee.

Although Tiff’s Treats makes cookies, at its heart, the company is a tech company using its custom-built sophisticated proprietary ordering and delivery platform combined with tools like Slack, Asana, Intacct, HotSchedules and more, according to a spokeswoman.

To date, Tiff’s Treats has raised $50 million in funding. The company’s latest investment round is led by Morgan Stanley Expansion Capital.

Tiff’s Treats plans to use the funds for continued national expansion, investment in its technology platform and to hire key senior managers. As part of the investment rounds, Lincoln Isetta, managing director of Morgan Stanley Expansion Capital, will join Tiff’s Treats’ board of directors.

“Seeing our brand take off like it is, and be so warmly received into new markets validates what we’ve believed for nearly two decades now,” Tiffany Taylor Chen said in a news release. “Our warm cookie delivery service is unique, special, and in demand. Our company continues to grow, but each of our new locations is as committed as our very first to ensuring the Tiff’s Treats experience: a quality product delivered fast, fresh, and warm, by our team of dedicated employees.”

Tiff’s Treats Founders Leon and Tiffany Chen, courtesy photo.

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