The Austin-based startup announced on Tuesday that it has rebranded to FlashParking since its parking attendants are known as the “Flash Guys.”
Under the move, all of Klever Logic’s solutions including FlashValet, FlashPARCS and FlashMobile are now under the FlashParking brand. The company also launched a new website which provides a 360-degree view of FlashParking and its solutions and customer portal.
FlashParking recently landed $3 million in venture capital led by Austin-based serial entrepreneurs Sam Goodner and Dan Sharplin. The company used the money to hire more employees and to move last month into new headquarters located in South Austin.
FlashParking, which launched five years ago, now runs in more than 850 venues nationwide. Its platform has processed more than 33 million vehicles to date.
“During the re-branding process, it was important to us to maintain the integrity of the Flash brand and our continued commitment to being the best and fastest in the industry,” President Sam Goodner said in a news release. “It is our goal that the new FlashParking brand will become recognized as the industry standard for a superior parking solution that delivers on the promise of Parking in a Flash.”