ATX Seed Ventures Invests in GoCo’s $2.5 Million Round

GoCo courtesy photo

ATX Seed Ventures announced it is the lead investor in GoCo’s $2.5 million financing round.

Other investors included Guardian Life Insurance and Salesforce Ventures.

GoCo.io, based in Houston, is a software startup that provides an all-in-one Human Resources platform focusing on small to medium sized companies. Its founders, Nir Leibovich, Jason Wang and Michael Gugel have worked together on two previous startups. The company has also partnered with OneDigital, a human resource provider and a subsidiary of Fidelity National Financial.

“The demand for enabling technologies and solutions for human resources, benefits and payroll departments is remarkable,” Chris Shonk, founder of ATX Seed Ventures, said in a news release. “Much of the enabling and transformative technology developed and deployed thus far has initially focused on sales, operations and other departments. Driving culture at scale, and the attraction and retention of talent as the pinnacle activity for executives, GoCo.io is water in the desert. Delivering time, economic savings and actionable insights to department heads clamoring for better technology and customer service is a top priority for any CEO or board room discussion.”

ATX Seed Ventures, based in Austin, specializes in early stage invesments. Shonk founded the firm in 2014. It has $25 million under management and it recently launched its second fund.

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