SpareFoot, the Austin-based storage marketplace, has launched a campaign to raise money for Austin rescue organizations and to encourage people to adopt pets.
The campaign kicked off last week and has so far raised nearly $2,800 of a $5,000 goal.
SpareFoot, founded in 2008, has been a dog-friendly company since its start. In addition to the Public Service Announcement, SpareFoot launched a new video campaign, lovingly called “SparePups,” which features a dog couple trying to figure out how to make more room for their coming litter.
The SparePups campaign builds on the success of SpareFoot’s “We Can Store That” video series that launched earlier this year — the most popular of which featured Merpeople and garnered over 3.5 million views.
As part of the campaign, SpareFoot features tips for moving with dogs, organizing your household for multiple pets, a list of the best cities for dogs, how to turn your pet into a star, craziest things people buy for dogs, most interesting dog houses, adoption education information on its blog.