GoPro Buys Austin-based Vemory and its Video Editing App Splice

SpliceGoPro on Monday announced it has acquired Splice, a video editing app developed by Vemory, an Austin-based startup.

The San Mateo-based company also acquired Replay, another video editing app, and plans to merge them to deliver mobile editing solutions to GoPro customers and other smartphone users, according to a news release.
GoPro paid $105 million in cash and stock to acquire the two companies, according to Forbes.

Vemory, founded in 2012, acquired Splice a year ago from Path 36, which launched Splice in 2010. Splice is one of the most popular photo and video editors for iOS. Replay, developed by Stupeflix in Paris, France, is an award-winning app that allows users to quickly select video clips and photos and automatically combines them into a single video complete with transition effects, graphics, and synchronized music.

“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” Nicholas Woodman, founder and CEO of GoPro, said in a news release. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”

Both apps are currently available on iOS with Android releases planned for later this year. Both teams will maintain operations in their current locations, Paris and Austin.

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