Driscoll previously worked at Spredfast. At OneSpot, Driscoll will be responsible for sales strategy and business development. He reports directly to OneSpot CEO Steve Sachs.
Austin-based OneSpot has created a content marketing platform and its clients include Kraft Heinz, Mondelēz International, Whole Foods Market and Delta Faucet.
“Jon is an industry veteran whose significant experience leading business growth for industry innovators and building successful relationships with major brands is second to none,” Sachs said in a news release. “Content marketing has arrived and is now a central and mission critical part of marketing in general. As OneSpot moves to the next level and continues to ascend as a vital partner to the industry’s top brands, we are confident Jon will be a key figure in expanding and accelerating our leadership.”
Driscoll has more than two decades of strategic sales and client services experience. Before Spredfast, he worked at Mass Relevance. And he started his career at Trilogy Software, and was a founding member of its spin-off, pcOrder.com. A graduate of the University of Texas at Austin, Driscoll holds a bachelor’s degree in Finance.
“I am excited to be joining OneSpot’s team of visionaries, who foresaw that brands would become more like publishers and need to engage customers by building deep content-driven relationships at scale,” Driscoll said. “Content marketing is no longer a campaign effort but an integral part of how modern marketing is done. As the only cross-channel personalization platform purpose-built for branded editorial content, OneSpot is pioneering the field of Content Sequencing, and I look forward to helping further drive that momentum.”