Tarleton will be in charge of “all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management,” according to a news release.
“I’m so excited that Marissa, a skilled marketer who helped build one of the leading consumer electronics brands in the world, has decided to join RetailMeNot as we reimagine the shopping experience,” Cotter Cunningham, CEO and founder, RetailMeNot said in a news release. “In addition to her expertise in CRM and branding, I believe that Marissa’s presence on the executive team will help us evolve RetailMeNot into a business that consumers more frequently rely on for more than just coupons when they shop. This year, RetailMeNot is providing our users with more ways to find value when they shop. As we bring these new services to market, I know Marissa will help us expand upon our mission to save the world (some money).”
Before joining RetailMeNot, Tarleton worked at Dell for 13 years and most recently led its North America Consumer and Small Business organization. She also previously worked in advertising in New York City for Ogilvy & Mather and Foote Cone & Belding.