Wolfe, previously served as head of operations for Atlas at Facebook. He has a lot of experience in marketing technology and digital media.
As COO, Wolfe will oversee People Pattern’s product, sales, finance, partnership, recruitment and marketing.
“People Pattern is taking off as marketers look for new ways to find and activate customers,” Ken Cho, co-founder and CEO of People Pattern, said in a news release. “His operating experience, character and process-driven approach will further elevate our business, helping scale our technology and custom solutions to a global client base. Our evolution is taking place in days not years, and we are thrilled to welcome him to the team.”
Wolfe joins Cho and People Pattern co-founder and University of Texas computational linguistics professor Jason Baldridge in creating a new marketing paradigm centered in Audience Insight, public identity and data science. The company reports its revenue has quadrupled in the last year with customers like McDonald’s, Campbell’s, HP, Cisco, Planned Parenthood and Pernod Ricard.
“More than 90% of marketers say they don’t know enough about their audience,” Wolfe said in a news release. “I decided to join People Pattern because I wanted to be part of an innovative company based in Austin, and it fit my criteria for the type of company I want to be part of: a smart and fun team, products that create real value in a big market and a need for the kind of operating leadership I can provide. People Pattern has all of that, with incredible early clients who are re-thinking the way they market. It’s an opportunity that I couldn’t pass up.”
Wolfe started his career in the U.S. military, serving as a Captain in the United States Marine Corps (veteran of Operation Iraqi Freedom) and assistant professor of Naval Sciences at Northwestern University before joining Morgan Stanley as an associate. He holds an MBA from Kellogg School of Management at Northwestern University.
Silicon Hills News did this profile of People Pattern earlier this year.