Stripedshirt.com Shuts Down with a KickStopper

striped-shirt-logo1Longtime Austin PR Pro Laura Beck launched stripedshirt.com five years ago.

The business sells striped shirts for women, kids and babies in a variety of colors, fashioned after school colors or the colors of professional sports teams. She found some initial success. FedEx selected stripedshirt for its FedEx + Me program for small businesses. And they provided her with some professional marketing services like a video.

But after several years, Beck still has thousands of T-shirts in her garage and guest bedroom and now she’s ready to move on. For her stripedshirt KickSTOPPER, Beck is offering customers 50 percent of their order at www.stripedshirt.com by entering “kickstopper” as the coupon code at check out.

“It is deliberately a very public – and hopefully funny – way for me to tell the world stripedshirt failed,” according to Beck.

“I’m also doing this because I gave stripedshirt 5 years and I’m quite proud of that effort,” Beck wrote in a blog post. “Being an entrepreneur is really hard, and there is no shame in the fact this business didn’t fly. We are always talking about businesses launching, about start ups. We rarely talk about shut downs!”

Since launching her KickSTOPPER 48 hours ago, Beck reports on Facebook, stripedshirt has found “success in failure” with 540 shirts sold, 2,600 YouTube views and 97,000 Facebook views.

Full disclosure: I’ve bought a few shirts from stripedshirt.com. And I can attest they are great shirts.

Comments

  1. It is not my first time to visit this website,
    i am browsing this web site dailly and obtain good information from here all the time.

  2. Thanks for covering this Laura! And Laura Beck is right, people don’t talk about shut downs enough. It was refreshing to see this video of her speaking very candidly about how she is trying move on from this and get those shirts out. I purchased two shirts last week and am very excited about receiving them!

  3. I want to make my own Blogger layout because none of the ones I have found incorporate my Header correctly/match with my Header that I want to use. Is there a website that can teach me how to do this? (I also do not have Photoshop, so I need to use another software than that to design). Thank you!.

  4. What is the difference between Computer Engineering and Computer Science?

  5. Confused about Copyright policies from sites that let you ‘digg’ articles?

  6. How to transfer my blog from blogspot to paid hosting?.

  7. Wonderful beat ! I wish to apprentice whilst you amend your web site, how could i subscribe for a weblog website?
    The account aided me a acceptable deal. I were a little bit
    familiar of this your broadcast offered bright clear idea

Speak Your Mind

*