RetailMeNot, which bills itself as the world’s largest digital offers marketplace, Friday filed a response to a lawsuit brought by Mary Kay in March.
In the lawsuit, Mary Kay asked the court to stop RetailMeNot from using the Mary Kay name on RetailMeNot.com.
“RetailMeNot, Inc. rejects Mary Kay’s attack on the rights of Americans using its websites to freely exchange publicly available information over the Internet,” according to a statement filed with the court from RetailMeNot. “By filing this answer to Mary Kay’s complaint, RetailMeNot believes it is protecting the interests of consumers in a case that could have a negative impact on online content and service providers. Mary Kay’s attempt to use trademark law in a manner that is inconsistent with fundamental principles of free speech should alarm consumers because it would deprive them of access to information about digital offers for their favorite retailers and brands.”
In its filing, RetailMeNot says it receives only nominal traffic to its website involving Mary Kay.