OwnLocal Buys Austin-based Sidengo

Lloyd Armbrust, Founder and CEO of OwnLocal

Lloyd Armbrust, Founder and CEO of OwnLocal

OwnLocal announced Tuesday it has acquired another Austin-based startup, Sidengo.

The terms of the deal were not disclosed.

OwnLocal, founded in 2009, creates digital ads for media companies. The addition of Sidengo “will strengthen OwnLocal’s ability to offer easy to use, inexpensive digital advertising solutions to small business customers through their media partners,” according to a news release.

Sidengo, founded in 2012 by Gabriel Garza and Jorge Gonzalez, is a powerful website builder tool that allows anyone to easily create a website. Sidengo has more than 25,000 customers with active websites built using its website builder.

“Our vision has always been to make a difference in as many small businesses as possible, and in order to have a chance to compete with the big guys, we see OwnLocal has an opportunity to take this product to the next level,” Gonzalez said in a news release.

OwnLocal’s customers include newspapers, radio stations and television stations. The company makes online digital ad campaigns for the media companies’ small business partners. It has more than 1,500 newspaper partners and 20,000 small business customers in the U.S., Canada and Australia.

“Acquiring Sidengo’s product team gives us expertise we haven’t had in the past,” Lloyd Armbrust, founder and CEO of OwnLocal, said in a news release. “They have a tried and true platform that works at the scale our partners need.”

OwnLocal plans to offer Sidengo’s website building technology only through its traditional media partners.

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