SHIFT Communications, a public relations firm based in Boston, has opened an Austin office focused on social media, marketing technology and communications.
“Increasingly we are seeing strategic clients with ties to the Austin area and we only expect this trend to grow,” CEO Todd Defren said in a news release. “With a combination of great talent, strategic clients on the ground and a desire to contribute to a community that is truly fueling startup growth, expanding our footprint into Austin makes perfect sense for SHIFT.”
Matt Trocchio, vice president with SHIFT, is heading up the Austin office. He has worked for SHIFT for a decade specializing in cybersecurity, event management and marketing technologies. The Austin office is located at 7500 Rialto Blvd and has two local employees and two working remotely with plans to expand this year. SHIFT’s Austin clients include CommVault, Fortinet, OutboundEngine and RSA Conference.
SHIFT, which has 110 employees in offices in Boston, New York and San Francisco, also plans to hold its “Masters of the New Marcom” seminar series on Feb. 3rd at The Driskill Hotel. The event features CEO Todd Defren, Vice President of Marketing Technology Christopher Penn and Executive Vice President of Strategy Scott Monty.