The terms of the deal were not disclosed.
Austin Ventures has backed Boundless Network, which makes custom-printed promotional items for companies. It has raised an estimated $17 million since its inception, according to this 2011 Austin Business Journal article. Zazzle has raised $46 million since its founding in 1999, according to its Crunchbase profile.
The consolidation is aimed at battling T-shirt newcomer TeeSpring, which is a Y-Combinator company backed by Andreessen Horowitz and Khosla Ventures since 2011 that has raised $56 million in venture capital, according to this TechCrunch article.
“Henrik Johansson, Boundless president and co-founder, will continue to run the company and assume the role of CEO, and Boundless co-founder Jason Black will consult in an advisory role,” according to the Promo Marketing Magazine post.