Austin-based Experiment Engine announced Tuesday that is has closed on a $1 million seed funding round.
The company received funding from Founder Collective, based in New York and Boston, Mercury Fund in Houston and Austin Angel Investors Dan Graham, CEO of BuildASign and Rony Kahan, Co-founder of Indeed.com.
Experiment Engine, which recently graduated from the Austin Techstars program, offers a software as a service web and mobile platform that allows companies to test different versions of their products. The testing is known as A/B test as it compares two different versions of a website, mobile application or other product to Experiment Engines marketplace of conversion experts. Those experts provide “ready-to-test page versions that are shown to live traffic for Experiment Engine’s customers.” The customers determine which is the best version.
“By providing on-demand access to skilled conversion rate optimizers, Experiment Engine has helped early customers triple tests run per month and drive conversion gains averaging 20 percent,” according to a news release.
The company plans to use the funds to expand its platform and on sales and marketing.
“Having run hundreds of A/B tests over our careers, my co-founder and I have a first-hand appreciation of the true impact continuous optimization delivers,” Claire Vo, Experiment Engine’s CEO and co-founder, said in a news release. “By closing this seed round, we have the resources to accelerate our business and deliver our optimization solution to marketers who want to truly ‘Always Be Testing.’”