The one-year-old Austin startup also launched the public beta of its service. It provides web hosting, page templates with mobile integration, subscription billing management systems and business analytics to e-commerce companies selling to customers via box subscriptions. Its customers, in a private beta test included A Little Bundle, curated monthly bundles for expecting mothers; Austin BatBox, all things about Austin; Root Bizzle, a tie of the month club and The Fox Society, custom-planned dates for Austin couples.
The latest round of funding brings Cratejoy’s total funding to date to $6.2 million. The company raised $2.2 million in seed funding from SV ANgel, Y Combinator, Capital Factory, Andreessen Horowitz, Maverick Capital, Start Fund and ACE Venture Fund.
Cratejoy plans to use the funds to hire engineers and to continue to build out its platform.
“We’re also honored to announce Devdutt Yellurkar of CRV will join our board. Devdutt has pioneered CRV’s investments in next-generation commerce and SaaS companies, and we love what he has to say about us,” Amir Elaguizy, co-founder of Cratejoy wrote in a blog post announcing the funding.
“Everything points to subscription being the future of commerce and consumption, bringing exceptional goods and services to consumers before they even know they need them,” Devdutt Yellurkar, general partner at CRV, said in a statement. “Amir and Alex are going to make that future possible with Cratejoy. They’re founders with a very real, fantastic vision and a true passion for subscription commerce.”
This profile of Cratejoy appears in Silicon Hills News’ latest print magazine.