Under Armour Acquires MapMyFitness

LanderHero_MMF_KPLetter_PartnerLogo_111413Under Armour announced Thursday it has acquired Austin-based MapMyFitness for $150 million.
The deal is expected to close by the end of the year.
The acquisition gives Under Armour, based in Baltimore, more digital products and solutions to help athletes train and perform.
MapMyFitness’ 100 employees will remain in Austin. The company has more than 20 million active users for its suite of websites and mobile applications under its flagship brands, MapMyRun and MapMyRide. The GPS technologies allow users to map, record and share their workouts.
“This partnership is about Under Armour enhancing our digital expertise to drive the future of performance innovation for the global athlete community,” Kevin Plank, Founder and CEO of Under Armour said in a news release. “We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes.”
“MapMyFitness has engaged and built a global community, making advanced training tools more accessible through our web and mobile platforms,” Robin Thurston, MapMyFitness Co-Founder and CEO said in a news release. “The combination of Under Armour’s powerful commitment to athletes and innovation and our connected fitness technology allows us to better serve the needs of athletes around the world.”

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