Rackspace Sees All Companies Moving to the Hybrid Cloud

gerardo-dadaAll of Rackspace’s customers will be hybrid cloud customers in the future, said Gerardo Dada, the company’s product marketing leader.
San Antonio-based Rackspace, which calls itself the Open Cloud company and co-founded with NASA the Open Stack operating system, has seen its cloud computing business skyrocket in the past few years.
The cloud lets customers operate a “network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.”
Rackspace faces competition in the hybrid cloud market from Amazon Web Services, the number one leader, and other players such as Microsoft, HP Cloud and IBM’s SoftLayer.
Right now, customers can choose from public, private and hybrid clouds.
But a study just published this week from Gartner, a research firm, predicts that most big businesses will have hybrid cloud deployments by 2017.
“Virtualization reduced capital expenses, and standards and automation reduce operational expenses,” Thomas Bittman, vice president and analyst at Gartner, said in a news release. “However, taking the next step of adding usage metrics, self-service offerings and automated provisioning requires investment in technologies without a significant reduction in operational cost. With this in mind, the driving factor for going that next step should primarily be agility.”
Most companies are already using hybrid to an extent, Dada said. They already recognize they’re different types of cloud environments, he said.
“The question is not when hybrid but how,” he said.
Hybrid clouds, the combination of publicly and privately hosted servers and dedicated servers working together, can increase efficiency and save money, Dada said.
For example, many companies do not need exchange servers to host their own email, he said.
“They’re never going to be as good as a specialist,” Dada said.
Companies need to ask themselves what are the right technology applications to be publicly hosted and privately hosted, Dada said. There is not a single answer.
Rackspace recently started hosting Hubspot, a marketing service for small to medium-sized businesses, on a hybrid cloud from a private cloud setting. The company has realized a four times increase in efficiency with the public cloud at half the cost, Dada said.
“Chief Information Officers like public cloud servers because they are built around the “compute as a utility” model, where costs are generally low and users pay by the hour,” according to Rackspace. “But using public infrastructure means you may need to share resources with other tenants and you may lose some of the performance benefits that the private and hybrid clouds offer.”
There’s been so much buzz about the public cloud, Dada said.
“The cloud is powerful and transformational but it has its place,” he said.
The hybrid cloud offers more security than a pure public cloud, Dada said. And it gives companies a path to grow and expand in the future, he said.

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