TrendKite Lands $1.2 Million in Venture Capital

imgres-3TrendKite announced it has received $1.2 million in first round venture capital funding led by Silverton Partners.
The Austin-based company has developed a platform that measures marketing campaigns in different media outlets.
Other investors include DreamIt Ventures, Raymond Walheim, Rodrigo Carvalho, Joshua Baer and Sean Spector.
TrendKite’s software as a service platform uses data to create predictive analytics to measure how well a marketing campaign is doing so that customers can adjust it to get a better return on investment.
“We are extremely grateful for the opportunity afforded to us by our world class team of investors,” Matthew Allison, CEO and Co-founder of TrendKite said in a news release. “Companies deserve to be able to answer that question that has been long unanswered: ‘How do we measure success when it comes to media?’ Our platform was designed specifically to answer that question with definitive, meaningful results that impact your bottom line. We want to be a game changer for a new market bringing data into the world of media.”
TrendKite’s beta customers include Nikon and the OpenStack Foundation.
The other founders of TrendKite include AJ Bruno, president, and Patrick Brannen, CTO. The company plans to use the money to hire more technical and sales staff.

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