By ANDREW MOORE
Reporter with Silicon Hills News
While most iOS app developers want to incorporate social media in on their new apps, the process is easier said than done. Facebook, Twitter and other platforms often have their own code – which developers may or may not be familiar with. That’s where SocialREST comes in.
This four-member Geekdom startup has created a Facebook code library that can greatly reduce the workload of the developer — both in integrating with Facebook and in adding specific Facebook functionalities. When developers put their apps on Facebook through SocialREST’s cloud service, they can use simple code shortcuts to access complex Facebook functions such as searching for friends.
Additionally, SocialREST protects their client’s apps from being affected by changes in the Facebook API. Because the startup acts as a middleman, they can handle all such changes on their end — saving clients the headache of having to go back and re-write code for all their deployed apps.
SocialREST is also putting the finishing touches on their Facebook analytics service. This will give developers a dashboard that shows all their apps’ social interactions and conversion rates – or how often a user downloads the app following a social interaction. The dashboard will also give developers all the information a Facebook login can provide, such as user profile information. According to Selby, this will help developers better plan out their social media strategy for their current app and any additional apps they create.
In the future, SocialREST plans to expand their service to Twitter, Google+, and other social sites.