Austin Startup SpareFoot Keeps Marketing Weird with Pinup Calendar

October-2013The startup team at SpareFoot has got a lot of spirit.
They always participate in all the startup events in Austin including placing in the top stops at Startup Olympics.
But now the 60-person company, started four years ago by Chuck Gordon and Mario Feghali, have really started thinking outside the box – that is the packing boxes that sit in storage lockers everywhere.
SpareFoot is the first local startup (that I know of anyway – correct me if I’m wrong) to release its own 2013 firefighter-style pinup calendar featuring its staff posed in supermodel silly shots at an Austin storage facility.
May-2013“We turn working in an unsexy niche industry on its head, showing off our chiseled, champagne-filled bodies frolicking in packing peanuts,” according to Matt Schexnayder with SpareFoot. “While some may associate self-storage with the chore of moving, this professionally photographed calendar aims to show that a successful move is cause for celebration.”
The calendar is titled “Bust A Move-In” and $1 of each sale goes to Kure It, a non-profit dedicated to cancer research. You can order the calendar through LuLu for $20.
Sparefoot has a slideshow of the calendar on its site. Be sure to check out the month of October featuring SpareFoot’s Albert Hood recreating the cover photo of American Beauty with packing peanuts.

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