SubtleData launches a new software platform for sales, appoints a new CEO and closes on a seed round of funding.
Bryan Menell, a successful serial entrepreneur formerly with the Dachis Group, has joined the Austin-based startup, which connects mobile applications to point of sale systems, as its CEO. He joins Richard Bagdonas, company founder and Chief Technology Officer, on the executive team.
“The range of applications being developed empower consumers to split checks at restaurants, purchase drinks for their friends, track loyalty and rewards points, and even connect with other people at the hottest night clubs,” according to the company’s news release.
“We’re extremely fortunate to have a group of investors that are bringing key customer and developer relationships to us along with their investment” Menell said in a news release. “This provides us with significant momentum as we continue to expand our Point of Sale integrations and number of mobile developers.”